Arunkumar Pattabhiraman on voice of the customer
From Arun Pattabhiraman at Sprinklr CXUnifers 2025 · · Blair Pleasant
“Customer feedback management or voice of the customer is an industry that's been in existence for over 20 years and Sprinklr is fundamentally reimagining how companies orchestrate customer feedback across different paid, owned and earned channels.”
On , Arunkumar Pattabhiraman, Chief Marketing Officer at SPRINKLR INC, spoke about voice of the customer during Arun Pattabhiraman at Sprinklr CXUnifers 2025 on Blair Pleasant.
About Arunkumar Pattabhiraman
Arun Pattabhiraman, Chief Marketing Officer at Sprinklr, spoke at the company's CXUnifiers 2025 event about the company's strategy and product announcements. He stated that Sprinklr aims to drive a "unified customer experience approach" by bringing together data, teams, and channels on a single platform built on a unified codebase. Pattabhiraman announced several new innovations, including an AI agent builder for deploying autonomous agents, specialized AI agents for 18 verticals, a next-generation workforce management solution, and a reimagined customer feedback management platform that he described as "AI native" and "conversational." He identified Sprinklr's key differentiator as its unified platform and the AI capabilities built on top of it. In earlier appearances, Pattabhiraman discussed B2B marketing strategies, stating that 95% of B2B buyers are not looking for a product at any point in time and that the marketing motion is "no longer a funnel, it's a flywheel" where converting customers into advocates generates further demand. He described generative AI as a "generational advantage for marketers" while noting that its lack of maturity and the need for ethical guardrails regarding security and privacy are concerns that "keep me up at night." Pattabhiraman also shared personal content, including a video of a visit to his father's house in India following his mother's passing and a celebration of his 13th wedding anniversary.