Jonathan Freier on consumer choice
From The Un-Carrier Strategy: Fix the Pain, Then Add Tech · · Fierce Network TV
“For the first time in history you can say that in an American mobile business you don't have to choose as a customer between best value and best network. You can get both.”
On , Jonathan Freier, Chief Operating Officer at T-Mobile US, spoke about consumer choice during The Un-Carrier Strategy: Fix the Pain, Then Add Tech on Fierce Network TV.
About Jonathan Freier
Jon Freier, President of the Consumer Group at T-Mobile, has emphasized the company's "Un-carrier" strategy, which he said began in March 2013 by addressing what he described as a "broken, arrogant and stupid industry." Freier stated that the approach involves "latching technology on to an idea which is solving a customer pain point," citing examples such as eliminating contracts, including roaming, and launching a fixed wireless home internet product. He noted that T-Mobile's success is based on offering "best value" and "best network," adding that since the merger with Sprint, customers no longer have to choose between the two. Freier also discussed the company's "5G For All" initiative, describing a promotion where customers could trade in any working phone for a free 5G Samsung Galaxy A32, and said T-Mobile's 5G network covers 305 million people across 1.7 million square miles. Freier has spoken about his focus on creating work environments that "attract the very best people and allow them to do their very best work," stating that he wants his legacy to be that people are "better because of his impact." He has highlighted the use of data and AI to enhance customer experience, describing the orchestration of billing, network, and customer interaction data as giving frontline employees "superpowers." Freier also referenced T-Mobile's Scam Shield product and a sense of responsibility to promote safety and security for youth. In a 2021 interview, he described 5G as "crazy fast" and noted that T-Mobile includes 5G access for free.