The Un-Carrier Strategy: Fix the Pain, Then Add Tech
No contracts. No roaming surprises. No nonsense. T-Mobile's secret? Tech that starts with real customer pain points - not justΒ ...
Chief Operating Officer, T-mobile Us
Search every verified Jonathan Freier interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Jon Freier, President of the Consumer Group at T-Mobile, has emphasized the company's "Un-carrier" strategy, which he said began in March 2013 by addressing what he described as a "broken, arrogant and stupid industry." Freier stated that the approach involves "latching technology on to an idea which is solving a customer pain point," citing examples such as eliminating contracts, including roaming, and launching a fixed wireless home internet product. He noted that T-Mobile's success is based on offering "best value" and "best network," adding that since the merger with Sprint, customers no longer have to choose between the two. Freier also discussed the company's "5G For All" initiative, describing a promotion where customers could trade in any working phone for a free 5G Samsung Galaxy A32, and said T-Mobile's 5G network covers 305 million people across 1.7 million square miles. Freier has spoken about his focus on creating work environments that "attract the very best people and allow them to do their very best work," stating that he wants his legacy to be that people are "better because of his impact." He has highlighted the use of data and AI to enhance customer experience, describing the orchestration of billing, network, and customer interaction data as giving frontline employees "superpowers." Freier also referenced T-Mobile's Scam Shield product and a sense of responsibility to promote safety and security for youth. In a 2021 interview, he described 5G as "crazy fast" and noted that T-Mobile includes 5G access for free.
“We latch technology on to an idea which is solving a customer painoint.”
“One is best value. We come from a history of best value. This company was a challenger in the market trying to establish itself and you have to offer simply the best value to attract attention and build customer loyalty.”
“Now we have since the merger with Sprint being able to build also the best network. So now we have best value and best network.”
“For the first time in history you can say that in an American mobile business you don't have to choose as a customer between best value and best network. You can get both.”
“The worry when you travel abroad is that you don't know how much data you will do. So for us 'roaming on us' is including all that.”
“When we launched the home internet product which a fixed wireless access product...we you know all these things are trying to solve customer pain points.”
“We're not just doing technology for technology's sake. Then we have added best experience and best experience is by creating a customer intimacy that we can now for example superpower with AI.”
“I hate to single out one single person but if I were to single out one single person I want to single out Mark Coliano.”
“Mark has been doing some tremendous things in Dallas; he's been with us now 13 years, started out as a retail sales associate and has grown his career through our entire company.”
“He is now working on Levi's team and being a part of leading Frontline Readiness and go to market with Metro by T-Mobile.”
“There was a lot of probably opportunity for process establishment... Mark really came in and worked with the team and has really helped us in a tremendous way in a very short period of time.”
“Unsolicited every single person said 'unbelievable job to you' and how you rolled out that iPhone 7 promo and what you did.”
“There's a bunch of goo that we're always working through... it's our job to work through that and prevent that from rolling out to the field.”
“It's our job to not put that goo on our Frontline team that puts it on our customers.”
“Mark, you just have done a phenomenal job so again from me to you big big thanks and the entire team you know really thanks.”
No contracts. No roaming surprises. No nonsense. T-Mobile's secret? Tech that starts with real customer pain points - not justΒ ...
In February 2020, I was recognized on an all employee webcast for my effort with merging MetroPCS with T-Mobile.
T-Mobile is offering a free 5G Samsung phone to all customers new and existing....for nothing more than any working phone tradeΒ ...
In Episode 811 of CXOTalk, host Michael Krigsman speaks with Jon Freier, President of the Consumer Group at T-Mobile, in a thought-provoking conversation focusing on the dynamics of customer experience and brand strategy in wireless. This episode provides deep insights into how a major telecom company navigates market challenges and opportunities. Key insights you will learn in this episode: Disruptive Strategies in Telecom: Gain an understanding of how T-Mobile's 'Un-carrier' strategy, initiated in 2013, disrupted the traditional telecom industry, emphasizing customer-centric policies overβ¦
From humble beginnings in the oil fields in West Texas, Jon Freier is now a top executive at T-Mobile. Life was full of hardship,Β ...
So what is the big deal about mobile phone companies going to 5G? Tech expert Naz Perez interviewed T-Mobile ConsumerΒ ...
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