Xiaopeng He on product positioning
From XPENG G9 LAUNCH EVENT · · XPENG
“For years Porsche has been perceived as a benchmark in our industry but we believe G9 will set the new standard for this era. For me G9 represents the last generation before we truly realize autonomous cars. That's why I'm convinced that G9 is the best SUV in the 500,000 RMB segment.”
On , Xiaopeng He, Co-Founder, Chairman & Chief Executive Officer at XPeng, spoke about product positioning during XPENG G9 LAUNCH EVENT on XPENG.
About Xiaopeng He
Xiaopeng He, co-founder, chairman and CEO of XPeng, has been active in several product launches and press events over the past two months. At the April 2026 Beijing Auto Show, He announced the company’s transformation from an automaker to the XPeng Group, stating that the group will pursue "differentiated, high-quality development" in AI and physical AI. He cited XPeng’s European average selling price of €45,000 as an example of the company’s brand elevation, and presented sales data showing that after the release of XPeng’s second-generation VLA (Vision-Language-Action) autonomous driving system, orders across the vehicle lineup increased 118% month-over-month. At the launch of the XPeng GX full-size flagship SUV on May 20, 2026, He described the vehicle as "a car built for ourselves and for our friends," and emphasized safety features such as a "720-degree six-fold collision test" and an aviation-grade six-fold safety redundancy system. The GX offers both pure electric and extended-range options at a limited-time price range of RMB 269,800 to RMB 349,800. He also oversaw