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Wade Foster on AI

From Zapier’s Wade Foster on AI Automation, No-Code Tools & the Future of Work · · Matt Britton

“I think we're already seeing two really big use cases. One is the age of personal software, where you as a person who has a need, you can just make something for yourself and you can use it for yourself. You don't have to try and sell the thing. You don't have to do anything else with it other than it's just like it's software for me. I needed this thing and so I built it and I'm happy. And I think that's really neat that you can kind of have that phenomena. I think the second thing that you're seeing is the way software gets built, professional software gets built now is changing.”

Wade Foster
CEO & Co-Founder, Zapier
AIsoftware developmentpersonal softwareno-code

On , Wade Foster, CEO & Co-Founder at Zapier, spoke about AI during Zapier’s Wade Foster on AI Automation, No-Code Tools & the Future of Work on Matt Britton.

Zapier’s Wade Foster on AI Automation, No-Code Tools & the Future of Work
Watch on YouTube at 14:38
Zapier’s Wade Foster on AI Automation, No-Code Tools & the Future of Work
Matt Britton
Watch on YouTube at 14:38
How is AI-driven automation changing the way businesses work, build, and grow? In this episode of The Speed of Culture Podcast, Matt Britton sits down with Wade Foster, CEO and Co-Founder of Zapier, to discuss AI automation, no-code tools, AI agents, workflow orchestration, productivity, and how Zapier grew from a bootstrapped startup into a $5 billion company helping millions of businesses work smarter. Wade shares the origin story behind Zapier, from early customer discovery and product-market fit to the SEO strategy that helped the company scale. He also explains why automation is entering a new era with AI agents, how unstructured data is unlocking more powerful workflows, and why no-code tools are giving non-technical builders more power than ever before. In this episode, Matt and Wade discuss: • How Zapier started as a side project and found product-market fit • Why solving real customer problems matters more than polished product design • How Zapier used SEO and integration-specific content to drive early growth • Why Zapier chose to bootstrap and hire only when it hurt • How no-code tools are changing who gets to build software • Why AI agents are transforming business automation and productivity • How workers can future-proof themselves by building fluency with AI tools • Wade’s career advice: be curious, take action, and just do it ⏱️ Chapters: 00:00 Zapier’s Startup Origin Story 00:55 Finding Product-Market Fit 04:30 Scaling Integrations and Building the Platform 06:45 Growth, SEO and Distribution Strategy 10:15 Bootstrapping and Building Efficiently 14:00 No-Code Tools and the Future of Software Creation 16:20 How AI Changes Zapier’s Automation Power 18:30 AI Agents and Delegating Work to Software 20:45 Future-Proofing Your Career With AI 23:45 Unexpected Zapier Use Cases 26:00 Building With Problems, Not Just Tools 28:20 Zapier’s Future and AI Orchestration 30:15 Skills That Matter in the AI Era 33:30 Wade’s Role as CEO and Staying Ahead 35:30 AI Tools, Productivity and Closing Advice Explore this episode on MattBritton.com: https://www.mattbritton.com/speed-of-... Listen on Spotify: https://open.spotify.com/episode/68h9... Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast... Connect with Matt Britton: LinkedIn:   / mattbbritton   Website: https://www.mattbritton.com More episodes: https://www.mattbritton.com/podcast Hosted by Matt Britton, Founder & CEO of Suzy, The Speed of Culture Podcast features conversations with leading executives, marketers, and cultural innovators about the trends shaping consumer behavior, brand strategy, media, technology, and the future of business. Subscribe for more episodes of The Speed of Culture. #Zapier #MarketingPodcast #SpeedOfCulture
Wade Foster

About Wade Foster

CEO & Co-Founder · Zapier

Wade Foster, CEO and co-founder of Zapier, has been discussing the company's internal adoption of AI and its implications for the future of work. Foster stated that after the launch of GPT-4, Zapier called a "code red" internally, leading to a company-wide AI hackathon that raised daily AI usage from under 10% to over 50% in a single week, and later to 97%. He described the creation of an "AI fluency rubric" used for hiring and performance reviews, and said the company's headcount is around 800 people, all remote. Foster has also commented on the distinction between deterministic workflows and AI agents, which he described as software that can be given a goal and its own reasoning to complete tasks. He has said that "the most important shift that is happening right now is software will predominantly be built and used by an agent and not a human." Foster has also reflected on Zapier's early history, noting that the company was bootstrapped and raised only $1.3 million in venture capital before reaching a $5 billion valuation. He described a "don't hire until it hurts" philosophy and an early SEO distribution strategy borrowed from a creator of bingo card websites. Regarding the broader AI landscape, Foster said that while AI may be overhyped in the short term, he believes it is "being underhyped" over the next decade. He has also argued that the declining cost of producing software will lead to more niche products being built, and that AI systems with access to all of a company's tools can know the business "better than any individual in my company."

Profile compiled from Wade Foster's verified public interviews and appearances. See all quotes & transcripts →

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