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Kevin Rose on NFT community management

From #92 - Kevin Rose: On Web3 Business Models · · Somi Arian

“I worry about large communities and expectations set around utility with large communities because the larger it becomes the harder it is to maintain, the more people expect things and the more room there is for disappointment.”

Kevin Rose
Partner at True Ventures, True Ventures
NFT community managementutility expectationsscaling challenges

On , Kevin Rose, Partner at True Ventures at True Ventures, spoke about NFT community management during #92 - Kevin Rose: On Web3 Business Models on Somi Arian.

#92 - Kevin Rose: On Web3 Business Models
Watch on YouTube at 23:11
#92 - Kevin Rose: On Web3 Business Models
Somi Arian
Watch on YouTube at 23:11
My guest on today’s podcast is Kevin Rose, Co-Founder of PROOF Collective and Moonbirds, one of the most successful NFT communities in the Web3 space. I’ve been a member of PROOF since shortly after I minted my Moonbird and it’s been fascinating watching Kevin and the team build the community from the ground up. In this conversation, I took the opportunity to pick Kevin’s brain on web3 business models and essentially treated this podcast as a consultation session that many entrepreneurs in the Web3 space will really benefit from. Podcast Info ⤵️ Website: https://www.inpeak.xyz/podcast Apple Podcasts: https://podcasts.apple.com/gb/podcast... Google Podcasts: https://podcasts.google.com/search/so... Spotify: https://open.spotify.com/show/2CP6Msv... Amazon Music: https://music.amazon.co.uk/podcasts/a... Outline 00:00 Intro 01:47 Token economy 08:00 CreativeLive 09:47 Pricing models 12:58 InPeak business model 23:10 Keeping up with expectations within large communities 28:16 Royalties 35:20 How do you approach and manage the token mindset? 40:30 Having family support Follow Kevin👇 Twitter: https://twitter.com/kevinrose?ref_src... Insta: https://www.instagram.com/kevinrose/?... LinkedIn:   / kevinrose   Website: https://www.kevinrose.com/ Connect with Me 👇 Subscribe to this YouTube channel LinkedIn:   / somiarian   Facebook:   / somiarianpage   Twitter:   / somiarian   Instagram:   / somiarian   Website: https://inpeak.xyz
Kevin Rose

About Kevin Rose

Partner at True Ventures · True Ventures

Kevin Rose, a partner at True Ventures, appeared on the podcast "Stop Downloading New Apps (And Start Building Them)" on March 27, 2026. During the conversation, Rose stated that he feels it is his "job and duty" to spend at least two hours a day experimenting with the latest AI tools, as he believes AI will "touch every single facet of our lives in the next couple of years." He described a friend who replaced a paid protein tracking app by describing what he wanted to an AI and receiving a custom version in minutes, and Rose argued that the "era of personal software is upon us," which he said could cause many SaaS companies to "go away or get severely damaged." From an investment perspective, Rose said he has "no idea" if a company like Anthropic will succeed at scale and that his "only option right now is to play the entire market." Rose also discussed the collapse of trust in online content, predicting that within a year people will be unable to distinguish AI-created content from human-created content, and that once the public realizes most published content will be AI-generated, there will be "a little freedom that comes with that because now we just don't trust anything that's online." He noted that he is relaunching the Kevin Rose Show as a weekly live-streamed podcast focused on AI, where he plans to interview people at the "forefront of this field."

Profile compiled from Kevin Rose's verified public interviews and appearances. See all quotes & transcripts →

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