Kevin Rose on web3 business strategy
From #92 - Kevin Rose: On Web3 Business Models · · Somi Arian
“I wouldn't be running this as like it's time to make a killing at this. What I'd be doing is building a hardcore dedicated following, you know what I mean? Like just going out there and saying hey we're willing to give away most of this, we'll get by as a business just to pay the bills and we'll build build we'll get really strong brand advocates and people that really believe in what we're doing and then when that the market does return as it inevitably will you'll be so well positioned with a huge back catalog of information.”
On , Kevin Rose, Partner at True Ventures at True Ventures, spoke about web3 business strategy during #92 - Kevin Rose: On Web3 Business Models on Somi Arian.
About Kevin Rose
Kevin Rose, a partner at True Ventures, appeared on the podcast "Stop Downloading New Apps (And Start Building Them)" on March 27, 2026. During the conversation, Rose stated that he feels it is his "job and duty" to spend at least two hours a day experimenting with the latest AI tools, as he believes AI will "touch every single facet of our lives in the next couple of years." He described a friend who replaced a paid protein tracking app by describing what he wanted to an AI and receiving a custom version in minutes, and Rose argued that the "era of personal software is upon us," which he said could cause many SaaS companies to "go away or get severely damaged." From an investment perspective, Rose said he has "no idea" if a company like Anthropic will succeed at scale and that his "only option right now is to play the entire market." Rose also discussed the collapse of trust in online content, predicting that within a year people will be unable to distinguish AI-created content from human-created content, and that once the public realizes most published content will be AI-generated, there will be "a little freedom that comes with that because now we just don't trust anything that's online." He noted that he is relaunching the Kevin Rose Show as a weekly live-streamed podcast focused on AI, where he plans to interview people at the "forefront of this field."