Vihan Shar on retail media
From 16: Vihan Sharma - The CRO's Ascent: Boldly Redefining Ad Tech & Retail Collaboration | The Winwire · · Flowsend
“If Carrefour does not move quickly to build retail media capabilities, they will be far behind more digitally first competitors like Amazon.”
On , Vihan Shar, Chief Revenue Officer at LIVERAMP HOLDINGS INC, spoke about retail media during 16: Vihan Sharma - The CRO's Ascent: Boldly Redefining Ad Tech & Retail Collaboration | The Winwire on Flowsend.
About Vihan Shar
Vihan Sharma, Chief Revenue Officer at LiveRamp, has discussed his role in the company's partnership with Carrefour, describing the deal as important for positioning LiveRamp in Europe and creating a case study for the market. He stated that the collaboration involved developing what he called the industry's first "clean room," named Safe Haven, which he said provides transparency and control of data between retailers and CPG brands while respecting privacy. Sharma noted that selling in Europe is more challenging than in the U.S. due to longer decision-making processes and risk aversion regarding first-party data. In a 2018 appearance, Sharma discussed LiveRamp's work with Carrefour Media, describing the company as a connector that enables advertisers to activate campaigns across platforms like Facebook, Google, and YouTube, and to link digital media consumption with offline purchases. He cited a campaign with Bacardi Martini that he said resulted in a 15% increase in sales during the campaign and a 50% increase afterward. Sharma emphasized the importance of putting customer outcomes first, stating that "being a great product person means caring about the outcomes you can deliver to your customers." He also said he tries to disconnect on weekends when in Europe to spend time with his family.