Kerry Perez on marketing strategy
From Making an Impact with Strategy & Marketing with Kerry Perez & Nishan Sivathasan | Ep. 15 · · Elevate Care
“I'm excited to combine strategy and marketing because marketing allows more direct involvement in execution, enabling us to better support business objectives and drive growth.”
On , Kerry Perez, Chief Marketing Officer at AMN HEALTHCARE SERVICES INC, spoke about marketing strategy during Making an Impact with Strategy & Marketing with Kerry Perez & Nishan Sivathasan | Ep. 15 on Elevate Care.
About Kerry Perez
Kerry Perez, Chief Marketing Officer at AMN Healthcare, discussed her career and industry perspectives in two podcast appearances in 2023 and 2024. In a September 2024 episode of Elevate Care, Perez noted that she had been with AMN Healthcare for 17 years, with a brief stint at Amazon, and had recently moved from Vice President of Enterprise Strategy to Chief Marketing Officer. She said she was three weeks into the marketing role and was working with a combined strategy and marketing team. Perez stated that her background as a recruitment specialist gave her a frontline perspective on business operations, and she described the handoff from strategy to execution as a key challenge. She also commented on healthcare workforce trends, saying candidates seek flexibility and digital self-service experiences, while clients face cost pressures and a proliferation of point solutions, leading to interest in platform-based tools. In a September 2023 interview on the M&A Science podcast, Perez, then Head of Enterprise Strategy, discussed her approach to career development and M&A integration. She said she believes individuals should take charge of their own careers by raising their hands for opportunities and bringing specific goals to managers. Perez described AMN Healthcare’s evolution from ad-hoc integration teams to a systematic, repeatable process with dedicated roles and leadership commitment. She emphasized the importance of continuity between diligence and integration teams, thorough diligence on exclusive deals, and maintaining good relationships in the healthcare M&A space.