Making an Impact with Strategy & Marketing with Kerry Perez & Nishan Sivathasan | Ep. 15
In this episode of Elevate Care, co-host, Nishan Sivathasan, swaps roles with host, Kerry Perez. The duo discusses how the roles ...
Chief Marketing Officer, Amn Healthcare
Search every verified Kerry Perez interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Kerry Perez, Chief Marketing Officer at AMN Healthcare, discussed her career and industry perspectives in two podcast appearances in 2023 and 2024. In a September 2024 episode of Elevate Care, Perez noted that she had been with AMN Healthcare for 17 years, with a brief stint at Amazon, and had recently moved from Vice President of Enterprise Strategy to Chief Marketing Officer. She said she was three weeks into the marketing role and was working with a combined strategy and marketing team. Perez stated that her background as a recruitment specialist gave her a frontline perspective on business operations, and she described the handoff from strategy to execution as a key challenge. She also commented on healthcare workforce trends, saying candidates seek flexibility and digital self-service experiences, while clients face cost pressures and a proliferation of point solutions, leading to interest in platform-based tools. In a September 2023 interview on the M&A Science podcast, Perez, then Head of Enterprise Strategy, discussed her approach to career development and M&A integration. She said she believes individuals should take charge of their own careers by raising their hands for opportunities and bringing specific goals to managers. Perez described AMN Healthcare’s evolution from ad-hoc integration teams to a systematic, repeatable process with dedicated roles and leadership commitment. She emphasized the importance of continuity between diligence and integration teams, thorough diligence on exclusive deals, and maintaining good relationships in the healthcare M&A space.
“Marketing, whether it's traditional or digital, has always been part of being the steward of our customers—customer experience, customer satisfaction, understanding their pain points—and that is just so critical not just to live within marketing but to be very closely connected to our strategy.”
“Candidates are looking for a lot of flexibility, with many preferring shift-based work, different hour or day preferences, and even exploring roles outside of acute care such as hospital at home or virtual nursing.”
“From a marketing perspective, the candidate experience is increasingly digitally driven and self-service oriented, competing with everyday apps like Uber in terms of ease and user control.”
“Clients continue to face cost pressures and thin margins, making labor management infrastructure difficult and prioritization a struggle, often resulting in 'death by a thousand point solutions' with many new technologies competing for attention.”
In this episode of Elevate Care, co-host, Nishan Sivathasan, swaps roles with host, Kerry Perez. The duo discusses how the roles ...
Kerry Perez, Head of Enterprise Strategy at AMN Healthcare (NYSE: AMN) Corporate development and integration roles consist ...... Perez head of Enterprise strategy at amn Healthcare amn Healthcare is a staffing and total Talent Solutions company traded on ...
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