Making an Impact with Strategy & Marketing with Kerry Perez & Nishan Sivathasan | Ep. 15
In this episode of Elevate Care, co-host, Nishan Sivathasan, swaps roles with host, Kerry Perez. The duo discusses how the rolesΒ ...
Chief Marketing Officer, Amn Healthcare
Search every verified Kerry Perez interview, podcast appearance, and on-the-record quote β each transcript cross-checked by AI and human review to confirm speaker identity. Kerry Perez, Chief Marketing Officer at AMN Healthcare, discussed her career and industry perspectives in two podcast appearances in 2023 and 2024. In a September 2024 episode of Elevate Care, Perez noted that she had been with AMN Healthcare for 17 years, with a brief stint at Amazon, and had recently moved from Vice President of Enterprise Strategy to Chief Marketing Officer. She said she was three weeks into the marketing role and was working with a combined strategy and marketing team. Perez stated that her background as a recruitment specialist gave her a frontline perspective on business operations, and she described the handoff from strategy to execution as a key challenge. She also commented on healthcare workforce trends, saying candidates seek flexibility and digital self-service experiences, while clients face cost pressures and a proliferation of point solutions, leading to interest in platform-based tools. In a September 2023 interview on the M&A Science podcast, Perez, then Head of Enterprise Strategy, discussed her approach to career development and M&A integration. She said she believes individuals should take charge of their own careers by raising their hands for opportunities and bringing specific goals to managers. Perez described AMN Healthcareβs evolution from ad-hoc integration teams to a systematic, repeatable process with dedicated roles and leadership commitment. She emphasized the importance of continuity between diligence and integration teams, thorough diligence on exclusive deals, and maintaining good relationships in the healthcare M&A space.
“Marketing, whether it's traditional or digital, has always been part of being the steward of our customersβcustomer experience, customer satisfaction, understanding their pain pointsβand that is just so critical not just to live within marketing but to be very closely connected to our strategy.”
“Candidates are looking for a lot of flexibility, with many preferring shift-based work, different hour or day preferences, and even exploring roles outside of acute care such as hospital at home or virtual nursing.”
“From a marketing perspective, the candidate experience is increasingly digitally driven and self-service oriented, competing with everyday apps like Uber in terms of ease and user control.”
“Clients continue to face cost pressures and thin margins, making labor management infrastructure difficult and prioritization a struggle, often resulting in 'death by a thousand point solutions' with many new technologies competing for attention.”
“There is a movement towards platform plays that provide an 'Easy Button' to manage multiple needs in one solution, improving efficiency through AI and supporting last-mile decision making in healthcare operations.”
“Acute care is growing at a modest rate of 5 to 6 percent, while ambulatory care, hospital at home, and virtual nursing are gaining more momentum, requiring clients to adapt their workforce and labor mix accordingly to remain profitable.”
“Clients need to think about their workforce holistically, balancing the right mix of permanent, contingent, and flexible labor, and plan talent acquisition and management in advance to be most effective.”
“In my strategy role, I felt most acutely the challenge of the handoff from strategy to execution; it's one thing to come up with a great idea, but another to work closely with the business to ensure it gets done effectively.”
“I'm excited to combine strategy and marketing because marketing allows more direct involvement in execution, enabling us to better support business objectives and drive growth.”
“Having started as a recruitment specialist, I carry with me a frontline perspective on what it takes to run the business, which keeps me grounded as I work in strategy and marketing roles.”
“I am of the school of thought that you know yes the company does need to help you develop but you need to be also in charge of your own career. You need to raise your hand when you want more, or even bring to the table exactly what you want to try.”
“We really got to understand all aspects of the organization because we had to follow our top of funnel down to bottom funnel, which helped my introduction into being a strategist and helping businesses achieve their goals.”
“One of the key lessons in integration is understanding how the different functions interact with each other, knowing why teams need to come together to solve issues rather than being siloed.”
“We evolved from picking people from departments to run integrations to having a systematic approach with dedicated roles and commitment from leadership, which made the integration process more repeatable and scalable.”
“The knowledge transfer and handoff between diligence and integration is critical. If team members differ between these phases, there must be a solid, documented handoff to avoid landmines during integration.”
In this episode of Elevate Care, co-host, Nishan Sivathasan, swaps roles with host, Kerry Perez. The duo discusses how the rolesΒ ...
Kerry Perez, Head of Enterprise Strategy at AMN Healthcare (NYSE: AMN) Corporate development and integration roles consistΒ ...... Perez head of Enterprise strategy at amn Healthcare amn Healthcare is a staffing and total Talent Solutions company traded onΒ ...
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