Christopher Marr on marketing
From How to Communicate with Confidence and Impact, with Chris Marr · · Building oyou LeaderBrand with Bob Gentle
“I'm not going to wait to be picked by the team captain or whatever. I'm not going to sit here and wait to be picked. So what we do is, and forget email marketing, forget funnels, forget all of that. This is me. If you follow me on Instagram, like go test it. If you follow me on Instagram @theauthoritativecoach, you will get a message from me saying hi and it'll say hi Bob, was there a particular video that you liked on my page or are you looking to overcome some sort of people pleasing habit or behavior that you have right now? And I have a conversation with every single person that follows my account on Instagram, every single person.”
On , Christopher Marr, Chief Executive Officer, President & Trustee at CUBESMART, spoke about marketing during How to Communicate with Confidence and Impact, with Chris Marr on Building oyou LeaderBrand with Bob Gentle.
About Christopher Marr
Christopher Marr, CEO of CubeSmart, has discussed the company’s strategy and market conditions in several interviews. In 2018, Marr stated that he did not see a risk of overbuilding in self-storage, citing the difficulty of obtaining zoning and entitlements. He noted that new supply would create pressure on same-store metrics in 2017 and 2018. Marr also described demand drivers as everyday life events, both positive and negative. In 2017, he said the market was struggling to price self-storage accurately due to the high-turnover nature of the business, and he highlighted long-term opportunity in New York, where storage per capita was well below the industry average. Marr also discussed the benefits of third-party management, including a pipeline of acquisition opportunities and marketing scale. In earlier interviews, Marr addressed capital raising and fundamentals. In 2016, he said CubeSmart had raised over $400 million through equity programs and a follow-on offering, funding acquisitions and development commitments. He described fundamentals as “fantastic” with strong demand and limited new supply. Marr noted that larger operators were gaining market share through technology and customer service, and that customers increasingly wanted to transact via mobile devices. In 2014, he said the lack of new supply was benefiting existing operators, and that CubeSmart was focusing on value-added services to improve customer experience and length of stay. Separately, in a 2024 interview about his coaching business, Marr said he used Clarityflow as a central platform to build and run his coaching business without needing a separate website.