Jennifer Witz on customer experience
From $SIRI Sirius XM Q4 2024 Earnings Conference Call · · EARNMOAR
“In 2025 we'll be making adjustments that will both allow for a more seamless customer experience and improve the overall health for our business in the long term — these include improvements in online customer engagement such as click-to-cancel, a reduction in marketing to higher-cost, higher-turn audiences, and shortened introductory offers immediately following automotive trials.”
On , Jennifer Witz, Chief Executive Officer & Director at Sirius XM, spoke about customer experience during $SIRI Sirius XM Q4 2024 Earnings Conference Call on EARNMOAR.
About Jennifer Witz
Jennifer Witz, CEO of SiriusXM, has been outlining the company’s strategic priorities in early 2025, emphasizing a focus on its core automotive subscription business and advertising growth. During the company’s Q4 2024 earnings call, Witz reported that SiriusXM delivered $8.7 billion in total revenue and $2.73 billion in adjusted EBITDA for 2024. She stated that the company is “rightsizing” product and technology costs and targeting $200 million in annualized savings by the end of 2025. Witz also noted adjustments to the customer experience, including click-to-cancel and reduced marketing to higher-cost audiences, which she said are intended to improve long-term business health. At CES 2025, Witz delivered a keynote and gave interviews discussing the company’s approach to artificial intelligence. She described SiriusXM as “the anti-AI” in terms of content creation and curation, stating that the company is “doubling down on humans creating content.” Witz said the company will leverage AI for discovery, personalization, and cost reduction, but not for generating voices, ads, or scripts. She also highlighted the car as a “final frontier” for ad-supported audio and expressed confidence in the company’s position with automakers, noting that a strong auto market benefits the business.