John Asbury on corporate culture
From Atlantic Union Bank Blends 120 Years of Tradition With Modern Financial Innovation · · FintechTV
“In the end, no matter the challenge, no matter the issue, no matter the technology, the answer always comes back to one thing and that's the people — it's all about the people.”
On , John Asbury, President, Chief Executive Officer & Director at ATLANTIC UNION BANKSHRS CRP, spoke about corporate culture during Atlantic Union Bank Blends 120 Years of Tradition With Modern Financial Innovation on FintechTV.
About John Asbury
John Asbury, president and CEO of Atlantic Union Bank, has been active in discussing the bank’s recent acquisitions and its strategic direction. In December 2025, he rang the closing bell at the New York Stock Exchange for the second time, describing the experience as “a lot of fun.” He noted that the bank, founded in 1902, continues to innovate while maintaining its commitments to customers and communities. Asbury stated that the bank has grown through a combination of organic growth and select acquisitions, including the April 2025 closing of the Maryland-based Sandy Spring Bank, which he said made the two institutions “stronger together.” He also mentioned that an upcoming investor day would focus on the bank’s organic performance, adding, “We have built the franchise exactly the way we wanted it.” In September 2024, Asbury discussed the acquisition of American National Bankshares, which he said increased the bank’s density in Virginia and provided a growth platform in North Carolina. He described the deal as “a great deal for both shareholders” and noted the cultural compatibility between the two companies. Asbury has also commented on the broader banking environment, stating that a “tsunami of regulations” is having an unintended consequence on the industry and eroding its structural profitability. He has advocated for marking bonds available-for-sale to market to instill discipline, and has praised the American Bankers Association’s resources, including its Experts on Call program, which he called “one of the best value propositions.”