John Asbury on corporate commitments
From Atlantic Union Bank Blends 120 Years of Tradition With Modern Financial Innovation · · FintechTV
“What does not change are our commitments to our customers, our commitments to our communities. You obviously know we're here to serve our shareholders and one thing I do believe is unique about Atlantic Union Bank is it's a very people‑focused organization.”
On , John Asbury, President, Chief Executive Officer & Director at ATLANTIC UNION BANKSHRS CRP, spoke about corporate commitments during Atlantic Union Bank Blends 120 Years of Tradition With Modern Financial Innovation on FintechTV.
About John Asbury
John Asbury, president and CEO of Atlantic Union Bank, has been active in discussing the bank’s recent acquisitions and its strategic direction. In December 2025, he rang the closing bell at the New York Stock Exchange for the second time, describing the experience as “a lot of fun.” He noted that the bank, founded in 1902, continues to innovate while maintaining its commitments to customers and communities. Asbury stated that the bank has grown through a combination of organic growth and select acquisitions, including the April 2025 closing of the Maryland-based Sandy Spring Bank, which he said made the two institutions “stronger together.” He also mentioned that an upcoming investor day would focus on the bank’s organic performance, adding, “We have built the franchise exactly the way we wanted it.” In September 2024, Asbury discussed the acquisition of American National Bankshares, which he said increased the bank’s density in Virginia and provided a growth platform in North Carolina. He described the deal as “a great deal for both shareholders” and noted the cultural compatibility between the two companies. Asbury has also commented on the broader banking environment, stating that a “tsunami of regulations” is having an unintended consequence on the industry and eroding its structural profitability. He has advocated for marking bonds available-for-sale to market to instill discipline, and has praised the American Bankers Association’s resources, including its Experts on Call program, which he called “one of the best value propositions.”