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Patrice Louvet on consumer pricing

From China tariffs 'likely' means higher prices, Ralph Lauren CEO says · · YahooFinance

“It likely translates into higher pricing for consumers at the end.”

Patrice Louvet
President, Chief Executive Officer & Director, Ralph Lauren Corp
Policy Impact consumer pricingtariffsinflation

On , Patrice Louvet, President, Chief Executive Officer & Director at Ralph Lauren Corp, spoke about consumer pricing during China tariffs 'likely' means higher prices, Ralph Lauren CEO says on YahooFinance.

China tariffs 'likely' means higher prices, Ralph Lauren CEO says
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China tariffs 'likely' means higher prices, Ralph Lauren CEO says
YahooFinance
Watch on YouTube
China tariffs 'likely' means higher prices, Ralph Lauren CEO says As the World Economic Forum continues in Davos, Switzerland, Yahoo Finance Executive Editor Brian Sozzi is joined by Ralph Lauren (RL) CEO Patrice Louvet to talk about the impacts of US President Donald Trump's proposed tariffs on all imports from China. "We've diversified our sourcing pretty dramatically over the past seven [to] eight years," Louvet says, explaining, "We used to be very dependent on China. China was more than 50% of our sourcing today. It's a low single-digit [to] mid-single digit [today]." The CEO says, "What we've come to realize, and this is true for sourcing, but it's true for our overall approach as a company, diversification is critical ... For us, this ability to flex and to stay agile and nimble, I think, has served us pretty well and is going to continue to be a priority." Despite efforts to move its supply chain away from China, Louvet indicates Ralph Lauren relies on China for some products. "China has some unique expertise in certain categories for us. Some of our more sophisticated sweaters are made in China. Some of our more sophisticated footwear is made in China." "I think under duress, we could always find alternatives, and as you can imagine, we're running all types of scenarios to be prepared. But again, what's important for us is [a] multiplicity of sourcing options." The CEO notes that if Trump were to enforce a 25% tariff on all imports from China, "We can manage it," but "it likely translates into higher pricing for consumers at the end." Click here for more of Yahoo Finance's coverage from the World Economic Forum in Davos. #youtube #China #stocks About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. Get the latest news and data at finance.yahoo.com Download the Yahoo Finance app on Apple (https://apple.co/3Rten0R) or Android (https://bit.ly/3t8UnXO) Follow Yahoo Finance on social: X:   / yahoofinance   Instagram: https://www.instagram.com/yahoofinanc... TikTok: https://www.tiktok.com/@yahoofinance?... Facebook:   / yahoofinance   LinkedIn:   / yahoo-finance  
Patrice Louvet

About Patrice Louvet

President, Chief Executive Officer & Director · Ralph Lauren Corp

Patrice Louvet, President and CEO of Ralph Lauren, reported on the company's fiscal year 2026 fourth quarter and full-year results in May 2026. He stated that the company's reported full-year revenues surpassed $8 billion for the first time, driven by growth across retail and wholesale channels in every region. Louvet attributed the performance to the company's diversified model and its shift toward a "more elevated, younger, less price sensitive" consumer base. He noted that the company's core consumer remained resilient across all three regions and that the company's outlook was on track with its three-year targets. Louvet also mentioned that the company is not a sponsor of the World Cup but plans to activate in its stores around the event. Louvet discussed the company's strategic priorities, including brand-building activations, product breadth, and innovative retail and digital experiences. He stated that there is "no ceiling" to marketing investment as a percentage of revenue, with the key driver being return on investment. The company expects full-year constant currency revenue to increase mid-single digits in fiscal 2027, with an outlook that includes a sequential increase in tariff headwinds in the second half of the year. Louvet also noted that the board of directors approved a 10% increase in the annual dividend. In previous calls, Louvet emphasized the company's long-term approach in China and its agility in navigating a volatile environment, including tariff pressures.

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