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Patrice Louvet

President, Chief Executive Officer & Director, Ralph Lauren

Search every verified Patrice Louvet interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Patrice Louvet, president and CEO of Ralph Lauren, said on a July 2026 podcast that when he took over in 2017 the brand had been "overextended" in off-price and department stores. He stated that he applied a filter of whether the company was "proud of the way we show up" and whether a channel was "financially attractive," and that pulling back from those places meant leaving "about a billion dollars off the table." He described the company as being in the "dreams business" and compared founder Ralph Lauren to a film director. On the company's May 2026 fourth-quarter earnings call, Louvet reported that full-year revenues surpassed $8 billion for the first time, driven by growth across all regions and channels. He said the company's core consumer "continues to be resilient" across all three regions and that the company is "on offense," with no ceiling on marketing investment as a percentage of revenue. Louvet noted that the company's outlook includes a sequential increase in tariff headwinds in the second half of fiscal 2027, but that the board had approved a 10% increase in the annual dividend.

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