Aiden Darne on content diversity
From Aiden Darné, Global Head of Shutterstock Studios · · POSSIBLE
“It's incredibly important not just to prevent manipulation but to ensure there's enough representation and diversity in the content we put forward, avoiding generic white people in every kind of search in text to image, text to 3D, or text to video.”
On , Aiden Darne, Head of Global Production at SHUTTERSTOCK INC, spoke about content diversity during Aiden Darné, Global Head of Shutterstock Studios on POSSIBLE.
About Aiden Darne
Aiden Darné, Global Head of Shutterstock Studios, has described the company's data licensing business as a significant growth area, stating that large technology companies pay Shutterstock between $25 million and $50 million a day for metadata associated with its images. He noted that this provides a copyright-cleared alternative to scraping the internet for machine learning data. Darné also discussed Shutterstock's approach to generative AI, including the launch of a text-to-3D platform in partnership with Nvidia. He said the company is focused on "ethical AI," aiming to ensure representation and diversity in generated content and to compensate contributors whose work is used for machine learning. Darné has highlighted the role of Shutterstock Studios in producing custom content for brands, such as a campaign for the pharmaceutical company ViiV that created new, documentary-style stock assets of people living with HIV. He has also discussed the use of virtual production technology, including XR stages, for commercial workcars, and described the company's acquisition of GIPHY as part of its expansion beyond its core stock content business.