Luiza Trajano on entrepreneurship
From Empoderamento feminino: Empresária Luiza Trajano conta sua história de sucesso em live com o MPPE · · MPPE
“Minha tia que fundou do Magazine Luiza tinha sido vendedora numa loja muito tempo e o sonho dela quando ela casou ela voltar para Franca e montar uma loja para gerar emprego para a família ela só tinha o dinheiro da primeira prestação.”
On , Luiza Trajano, Brazilian billionaire businessperson at Magazine Luiza, spoke about entrepreneurship during Empoderamento feminino: Empresária Luiza Trajano conta sua história de sucesso em live com o MPPE on MPPE.
About Luiza Trajano
Luiza Trajano, chairwoman of Magazine Luiza, has been active in public discussions on economic policy, women’s leadership, and entrepreneurship. In interviews, she criticized high interest rates in Brazil, stating that they hinder credit and disproportionately affect small and micro entrepreneurs)Skip. She described the population as indebted and struggling to consume, and argued that credit scoring systems are outdated and restrict lending to small and medium enterprises. Trajano also called for a long-term national strategic plan focused on education, sustainability, and economic development, and expressed concern about political division in the country. Trajano has continued to advocate for gender equality in leadership, reiterating a goal of 50% women in top positions by 2030. She noted the recent approval of quotas for women on boards of public and mixed companies, which she described as a significant achievement. In a podcast, she discussed her family background, stating that she was raised by four maternal figures and that her commitment to reducing inequality stems from early exposure to social issues. She also announced a partnership between Magazine Luiza and the Associação Comercial de Sorocaba, where she was named an ambassador, aimed at helping local businesses enter the company’s marketplace.