Luiza Trajano

Brazilian billionaire businessperson, Magazine Luiza Sa

Search every verified Luiza Trajano interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Luiza Helena Trajano, president of the board of directors of Magazine Luiza, has appeared in several interviews and podcasts in recent months, discussing leadership, gender equity, retail innovation, and artificial intelligence. In a July 2026 episode of the Na Caixa podcast, she said she has "often had to give up profit for purpose" but added that "profit is indispensable." On the Equity Channel, she described quotas as "a transitional process to correct an inequality" and stated, "If you don't do it for purpose, do it because it gives profit." She also spoke about the role of women in business, saying she wants "50% of women in high-level positions" and that women should "sit together with men" to make decisions. Trajano has also addressed the future of physical retail and technology. At a LIDE event, she said "the physical store will not disappear" but must "sell experience, encounter." She described artificial intelligence as "a tsunami" and noted that Magazine Luiza has integrated AI into customer service, including a WhatsApp feature. In a conversation on the PodeMãe podcast, she discussed the company's new physical concept, the Galeria Magalu, which combines retail, a theater, and a YouTube studio. She also encouraged entrepreneurs in Franca, saying "the entrepreneur is the one who seeks solutions."