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David Carrel on AI investment

From Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO · February 26, 2024 · The Pedowitz Group

“On our earnings call in early May we said we're going to spend $100 million each year for the next several years on AI.”

David Carrel

Chief Marketing Officer, Thomson Reuters Corporation

Policy Impact AI investmentcorporate strategytechnology spending

On February 26, 2024, David Carrel, Chief Marketing Officer at Thomson Reuters Corporation, spoke about AI investment during Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO on The Pedowitz Group.

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Innovative Strategies in a Changing Landscape: Thomson Reuters’ Approach with David Carrel, CMO

June 27, 2023 The Pedowitz Group

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In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer of Thomson Reuters, and Jeff discuss the company's ongoing transformation and the role of marketing in driving this change. Discussion points include: • Driving innovation while aligning with the company's broader transformation goals. • Operating as an enterprise and centralizing marketing efforts while maintaining decentralization in key areas. • The challenges of balancing speed and traditional processes. • The team's enthusiastic response to the changes and their excitement about being on the cutting edge. • Embracing the concept of "increase clock speed" and being open to making mistakes and iterating along the way. Learn more, Follow and Engage with us: 💻Website: https://www.pedowitzgroup.com/ 📲LinkedIn: / pedo. . 📹 YouTube: / thepedow. . #digitaltransformation #marketingautomation #emailmarketing #inboundmarketing #customerexperience #b2bmarketing #revenuemarketing #marketingoperations #CMO #CX

About David Carrel

Chief Marketing Officer · Thomson Reuters Corporation

David Carrel, Chief Marketing Officer of Thomson Reuters, discussed the company's rebrand and its focus on artificial intelligence in two 2024 and 2025 podcast appearances. In a February 2025 interview with Ad Age, Carrel described the company's new brand promise as "clarifying the complex" for legal, tax, risk, and compliance professionals. He stated that the company's proprietary content, developed over more than 100 years, is a key differentiator and that its AI is built on that content. Carrel also noted that the rebrand was intended to modernize the company's look and feel. In a February 2024 interview on the CMO Insights podcast, Carrel said Thomson Reuters planned to spend $100 million each year for several years on AI. He commented that while AI will not replace a lawyer's job, "a lawyer using AI may replace lawyers not using AI." Carrel also discussed the company's use of generative AI for tasks such as video creation and content generation, and encouraged employees to take ownership of innovation and accept that making mistakes is acceptable.

Profile compiled from David Carrel's verified public interviews and appearances. See all quotes & transcripts →