Chief Marketing Officer, Thomson Reuters
Search every verified David Carrel interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. David Carrel, Chief Marketing Officer of Thomson Reuters, discussed the company's rebrand and its focus on artificial intelligence in two 2024 and 2025 podcast appearances. In a February 2025 interview with Ad Age, Carrel described the company's new brand promise as "clarifying the complex" for legal, tax, risk, and compliance professionals. He stated that the company's proprietary content, developed over more than 100 years, is a key differentiator and that its AI is built on that content. Carrel also noted that the rebrand was intended to modernize the company's look and feel. In a February 2024 interview on the CMO Insights podcast, Carrel said Thomson Reuters planned to spend $100 million each year for several years on AI. He commented that while AI will not replace a lawyer's job, "a lawyer using AI may replace lawyers not using AI." Carrel also discussed the company's use of generative AI for tasks such as video creation and content generation, and encouraged employees to take ownership of innovation and accept that making mistakes is acceptable.
“We have a new brand promise around clarifying the complex and really helping our customers who are legal, tax, risk and compliance professionals, helping them clarify all the complexity that exists today.”
“What makes Thomson Reuters so powerful is we have unique proprietary content we've been developing for 100-plus years across legal products, and the AI is built on that content that only we have — it's a huge differentiator.”
“On our earnings call in early May we said we're going to spend $100 million each year for the next several years on AI.”
“AI won't replace your job as a lawyer, for example, but a lawyer using AI may replace lawyers not using AI.”
Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.
In today's rapidly evolving business landscape, companies are constantly adapting to meet the changing needs of their customers. One such company is Thomson Reuters (TR), a global leader in legal, tax, and risk solutions. David Carrel, the Chief Marketing Officer of Thomson Reuters, and Jeff discuss the company's ongoing transformation and the role of marketing in driving this change. Discussion points include: • Driving innovation while aligning with the company's broader transformation goals. • Operating as an enterprise and centralizing marketing efforts while maintaining decentralizatio…
Sign in to search the full transcript archive, filter by topic, and access every quote from David Carrel.