Ann Ruckstuhl on consumer demand
From Spotlight Series | Retail Winners Share Delivery Promise Dates On The Product Page W/ Ann Ruckstuhl · · Omni Talk Retail
“The benchmark shows 77 percent of shoppers want delivery options based on speed, cost, and channel of delivery, but only 38 percent of retailers provide that information and capability today, revealing a significant gap.”
On , Ann Ruckstuhl, Senior Vice President & Chief Marketing Officer at MANHATTAN ASSOCIATES INC, spoke about consumer demand during Spotlight Series | Retail Winners Share Delivery Promise Dates On The Product Page W/ Ann Ruckstuhl on Omni Talk Retail.
About Ann Ruckstuhl
Ann Ruckstuhl, Senior Vice President and Chief Marketing Officer at Manhattan Associates, discussed inventory visibility and delivery promise accuracy in a September 2023 appearance. She stated that shoppers want to see delivery information early in their buying journey, including when an item will arrive and whether it is available nearby. She described inventory visibility as "like love" and said the concept cuts across pre-order and backorder scenarios. Ruckstuhl cited a benchmark indicating that 77 percent of shoppers want delivery options based on speed, cost, and channel, but only 38 percent of retailers provide that information. She said leaders are eight times more likely than non-leaders to show delivery dates with fulfillment options and twice as likely to offer mixed delivery options. She emphasized that accuracy in meeting promised delivery dates is critical, as failing to do so can cause significant customer dissatisfaction.