Mohamed Lazzouni on agentic commerce
From Liminal Demo Day: How Do We Build Trust in Agentic Commerce? │ Aware Demo · · Aware, Inc. - Biometrics Software
“The future of agentic commerce depends on layered biometric security that can adapt to various verification methods, including face recognition, digital wallets, and multi-factor authentication, to ensure integrity and trust.”
On , Mohamed Lazzouni, Chief Technology Officer at AWARE INC, spoke about agentic commerce during Liminal Demo Day: How Do We Build Trust in Agentic Commerce? │ Aware Demo on Aware, Inc. - Biometrics Software.
About Mohamed Lazzouni
Mohamed Lazzouni, Chief Technology Officer at Aware, has been speaking about the role of biometrics in building trust for autonomous AI agents. In a November 2024 presentation, he argued that organizations should adopt a "know your agent" (KYA) framework, analogous to traditional KYC processes, to ensure traceability, liability, and compliance in agentic commerce. He demonstrated a workflow in which a biometric verification step is triggered when an agent attempts a financial transaction, and he stated that continuous authentication must be balanced with low friction to maintain user experience. Lazzouni has also discussed industry trends such as wearable biometrics, biometrics as a service, and the importance of protecting biometric data as personally identifiable information (PII) in compliance with regulatory and privacy requirements. Separately, Lazzouni has continued his activities as a religious leader and faculty member at Boston Islamic Seminary. In sermons and lectures from 2022 to 2024, he has spoken on topics including the significance of the Prophet's farewell sermon, the virtues of the months of Rajab, Sha'ban, and Ramadan, and the relationship between faith and reason in Islam. He has described his personal purpose as being "a tool at the service of my Creator" and has emphasized the importance of intention, renewal, and commitment in spiritual practice.