Seth Siegler on AI
From AI for Real Estate Agents | Seth Siegler - CIO of eXp Realty · · Ruben Garcia
“The future of real estate agents involves using AI agentic workflows to handle tedious tasks, freeing agents to focus on face-to-face interactions which deliver the most value.”
On , Seth Siegler, Chief Innovation Officer of eXp Realty at EXP WORLD HOLDINGS INC, spoke about AI during AI for Real Estate Agents | Seth Siegler - CIO of eXp Realty on Ruben Garcia.
About Seth Siegler
Seth Siegler, Chief Innovation Officer at eXp Realty, has been discussing the company's AI strategy and the development of internal tools. He described his role as forward-looking, focused on investigating emerging technologies, especially AI, and empowering agents. Siegler noted that eXp is an OpenAI Enterprise customer and a Google customer, and that the company built a chatbot called Luna, powered by OpenAI's API with custom training, which is being rolled out in a 2.0 version. He stated that a major project in the engineering organization is an "agent platform," described as a unifying user experience layer on top of common tools that allows agents to chat queries or requests. Siegler has emphasized the importance of adapting to AI, stating that 70,000 AI companies have started in the last two years and that the pace of change is accelerating. He advised agents to focus on the strategy of using AI to automate tedious processes rather than getting caught up in specific tools. Siegler described "agentic AI" as a "monstrous opportunity" that could allow agents to handle significantly more business by working in the background on tedious tasks. He also commented that the regulatory environment is moving slower than AI technology, and that agents who adapt and use AI tools will have a significant opportunity.