Chief Innovation Officer of eXp Realty, Exp World Holdings
Search every verified Seth Siegler interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Seth Siegler, Chief Innovation Officer at eXp Realty, has been discussing the company's AI strategy and the development of internal tools. He described his role as forward-looking, focused on investigating emerging technologies, especially AI, and empowering agents. Siegler noted that eXp is an OpenAI Enterprise customer and a Google customer, and that the company built a chatbot called Luna, powered by OpenAI's API with custom training, which is being rolled out in a 2.0 version. He stated that a major project in the engineering organization is an "agent platform," described as a unifying user experience layer on top of common tools that allows agents to chat queries or requests. Siegler has emphasized the importance of adapting to AI, stating that 70,000 AI companies have started in the last two years and that the pace of change is accelerating. He advised agents to focus on the strategy of using AI to automate tedious processes rather than getting caught up in specific tools. Siegler described "agentic AI" as a "monstrous opportunity" that could allow agents to handle significantly more business by working in the background on tedious tasks. He also commented that the regulatory environment is moving slower than AI technology, and that agents who adapt and use AI tools will have a significant opportunity.
“My role is forward looking, trying to figure out and be on top of what's next, investigating emerging technologies, especially AI, experimenting with new tools, building prototypes, and empowering staff and agents to understand what's possible.”
“Agentic AI, which works in the background doing work for us, especially the tedious parts of real estate tasks, is a monstrous opportunity that will allow agents to handle 10 to 100 times more business.”
“We are an OpenAI Enterprise customer and a big Google customer; both companies emphasize agentic AI, which is the next phase beyond chatbots, enabling AI agents to autonomously assist in workflows.”
“EXP's scale and network effect cannot be copied; features like co-sponsorship become exponentially more powerful because of our size and presence in 27 countries.”
Check out more info Seth: https://www.linkedin.com/in/sethsiegler/ //COME SAY HI! ◦ Instagram: ...
Welcome to the eXp Executive Masterclass, powered by eXp University, where top eXp Realty executives and leaders share their ...
Sign in to search the full transcript archive, filter by topic, and access every quote from Seth Siegler.