Chief Innovation Officer of eXp Realty, Exp World Holdings
Search every verified Seth Siegler interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Seth Siegler, Chief Innovation Officer at eXp Realty, has been discussing the company's AI strategy and the development of internal tools. He described his role as forward-looking, focused on investigating emerging technologies, especially AI, and empowering agents. Siegler noted that eXp is an OpenAI Enterprise customer and a Google customer, and that the company built a chatbot called Luna, powered by OpenAI's API with custom training, which is being rolled out in a 2.0 version. He stated that a major project in the engineering organization is an "agent platform," described as a unifying user experience layer on top of common tools that allows agents to chat queries or requests. Siegler has emphasized the importance of adapting to AI, stating that 70,000 AI companies have started in the last two years and that the pace of change is accelerating. He advised agents to focus on the strategy of using AI to automate tedious processes rather than getting caught up in specific tools. Siegler described "agentic AI" as a "monstrous opportunity" that could allow agents to handle significantly more business by working in the background on tedious tasks. He also commented that the regulatory environment is moving slower than AI technology, and that agents who adapt and use AI tools will have a significant opportunity.
“My role is forward looking, trying to figure out and be on top of what's next, investigating emerging technologies, especially AI, experimenting with new tools, building prototypes, and empowering staff and agents to understand what's possible.”
“Agentic AI, which works in the background doing work for us, especially the tedious parts of real estate tasks, is a monstrous opportunity that will allow agents to handle 10 to 100 times more business.”
“We are an OpenAI Enterprise customer and a big Google customer; both companies emphasize agentic AI, which is the next phase beyond chatbots, enabling AI agents to autonomously assist in workflows.”
“EXP's scale and network effect cannot be copied; features like co-sponsorship become exponentially more powerful because of our size and presence in 27 countries.”
“The regulatory environment is moving much slower than AI technology, especially in real estate, so we must adapt and implement AI tools now to be ahead when new models like GPT-5 arrive.”
“Our only customer is the real estate agent; we don't answer to franchises or consumers, so we focus singularly on bringing value to agents and use AI to analyze NPS data to improve service.”
“Everything new in software or technology now has AI integrated; for example, we rolled out Canva Pro with AI video generation and Slack to all agents at EXP.”
“One of the worst pieces of advice I ever got was to stop thinking about AI; it was considered a fad by a co-worker who is no longer with us.”
“The biggest challenge right now is getting through the low-volume real estate market, but agents who adapt and use AI tools will have a big opportunity like in 2008.”
“The future of real estate agents involves using AI agentic workflows to handle tedious tasks, freeing agents to focus on face-to-face interactions which deliver the most value.”
“In the last two years, 70,000 AI companies have started and more start every single day. The pace is accelerating like crazy because the AI and computing power accessible now is years ahead of where it was just a couple of years ago.”
“We built a chatbot inside of eXp called Luna, powered by OpenAI's API plus custom training. Luna is designed specifically for eXp agents to connect with the company and better serve clients, and we're now rolling out Luna 2.0.”
“Grock, the AI chatbot project kicked off by Elon Musk as a competitor to OpenAI, Claude, and Gemini, recently launched the largest training hardware cluster called Colossus, showing how fast the AI landscape is moving.”
“You can use AI chatbots like ChatGPT, Claude, and Gemini not just for content generation but also for brainstorming and strategizing, which can really take your business to the next level.”
“Perplexity is an AI research tool that uses frontier models and can browse the web, aggregate results, and derive answers from current data, saving hours of manual research.”
Check out more info Seth: https://www.linkedin.com/in/sethsiegler/ //COME SAY HI! ◦ Instagram: ...
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