Amy Mcclellan on customer needs
From From Part-Time Cashier to Fortune 500 CCO: Amy McClellan's Shopper-First Approach To Grocery · · Omni Talk Retail
“The shopper needs in a military commissary aren't so dissimilar from shopper needs in a rural store in a small town. We create and curate solutions for neighborhoods and communities big and small, unlocking power from scale to serve those communities.”
On , Amy Mcclellan, Executive Vice President & Chief Customer Officer at SPARTANNASH CO, spoke about customer needs during From Part-Time Cashier to Fortune 500 CCO: Amy McClellan's Shopper-First Approach To Grocery on Omni Talk Retail.
About Amy Mcclellan
Amy McClellan, Executive Vice President and Chief Customer Officer at SpartanNash, discussed her newly created role as Chief Commercial Officer in a 2025 interview. She stated that the position expanded her responsibilities to include the merchandising organization and that the company is focused on putting the shopper at the center of commercial discussions. McClellan said SpartanNash delivers solutions for its wholesale customers by leveraging insights from its retail business, and that the company creates and curates solutions for neighborhoods and communities of all sizes, including military commissaries and rural stores. She noted that innovation can include product, service, and convenience, and that the company uses data, technology partnerships, and AI-enhanced tools to understand shopper needs. In a 2024 interview, McClellan described SpartanNash as a wholesale distributor of groceries that owns 144 retail stores and serves U.S. military commissaries. She said the company provides electronic shelf labels to independent customers, helping them gain scale, and that several independent stores have deployed the technology. McClellan emphasized the importance of fundamentals in grocery operations, such as checking produce and bathrooms during store tours. She expressed excitement about helping independent grocers grow, noting that they represent one-third of the U.S. grocery business and that the company aims to bring solutions that meet their needs.