From Tanger CEO: Outlet consumer is an 'aspirational' costumer · · CNBC Television
“This will be the first Sephora in an outlet environment. The Sephora business will be a full-price business in our outlets. I think what they identified is the customer I'm trying to differentiate for you, the aspirational customer that's new.”
On , Leslie Gallardo, Executive Vice President & Chief Operating Officer at TANGER INC, spoke about retail partnerships during Tanger CEO: Outlet consumer is an 'aspirational' costumer on CNBC Television.
Leslie Gallardo, as Executive Vice President and Chief Operating Officer at Tanger, has been involved in the company's recent strategic shifts, as described by CEO Stephen Yalof in September 2024 interviews. Yalof stated that Tanger has been "reinventing" its centers by adding more food, entertainment, and other uses to attract customers, and has been focusing on "merchandising more to a local customer" rather than relying solely on tourists. He noted that the company acquired a shopping center in Huntsville, Alabama, and built a new one in Nashville, Tennessee, citing population growth in the "Southern corridor." Yalof described the outlet consumer as an "aspirational" customer seeking value, and said Tanger is working to attract a younger demographic by adding brands like Sephora, which he said would be the first in an outlet environment. He also mentioned that apparel categories, including athleisure brands like Athleta and Vuori, have been performing well, and that the company has increased "conspicuous security" in response to retail theft in certain geographies.