Leslie Gallardo on market strategy
From Tanger CEO: Outlet consumer is an 'aspirational' costumer · · CNBC Television
“We're the location in some tertiary markets. We're finding we get the bulk of the customer but they're looking for more of a rounded experience as they come and shop with us.”
On , Leslie Gallardo, Executive Vice President & Chief Operating Officer at TANGER INC, spoke about market strategy during Tanger CEO: Outlet consumer is an 'aspirational' costumer on CNBC Television.
About Leslie Gallardo
Leslie Gallardo, as Executive Vice President and Chief Operating Officer at Tanger, has been involved in the company's recent strategic shifts, as described by CEO Stephen Yalof in September 2024 interviews. Yalof stated that Tanger has been "reinventing" its centers by adding more food, entertainment, and other uses to attract customers, and has been focusing on "merchandising more to a local customer" rather than relying solely on tourists. He noted that the company acquired a shopping center in Huntsville, Alabama, and built a new one in Nashville, Tennessee, citing population growth in the "Southern corridor." Yalof described the outlet consumer as an "aspirational" customer seeking value, and said Tanger is working to attract a younger demographic by adding brands like Sephora, which he said would be the first in an outlet environment. He also mentioned that apparel categories, including athleisure brands like Athleta and Vuori, have been performing well, and that the company has increased "conspicuous security" in response to retail theft in certain geographies.