Sean Reilly on advertising opportunity
From General Session with Sean Reilly, CEO, Lamar and Scott Wells, CEO, Clear Channel Outdoor · · OAAA
“Those two things combined create a huge opportunity for us to fill the void because we can provide that reach, we can provide that brand fame that advertisers are looking for.”
On , Sean Reilly, Chief Executive Officer & President at LAMAR ADVERTISING CO -CL A, spoke about advertising opportunity during General Session with Sean Reilly, CEO, Lamar and Scott Wells, CEO, Clear Channel Outdoor on OAAA.
About Sean Reilly
Sean Reilly, CEO of Lamar Advertising, has been discussing the company's performance and the broader out-of-home advertising industry. In May 2025, he stated that the industry "grew faster" the previous year and would "grow faster than any other measured medium" in the current year. He described out-of-home as "the least well compensated medium in terms of CPMs" and called for the industry to "have confidence in our product and sell it effectively, consistently, and get paid better." Reilly also noted that social media faces challenges related to data architecture and privacy, and that linear TV is "deeply challenged," creating an opportunity for out-of-home advertising to "fill the void." Reilly has also highlighted Lamar's operational strategy and financial position. He described the company as a "flat, decentralized organization" that promotes from within, with general managers having "complete autonomy." He noted that Lamar's enterprise value was approximately $13 billion, making it "the most valuable out-of-home company in the world." Reilly has emphasized the company's pioneering role in digital billboards, stating that while only about 4,000 of its 170,000 billboard faces are digital, they generate 30% of revenue. He has also discussed the company's conversion to a REIT, which he said was "well received" by investors, and its sustainability practices, including the use of recyclable substrates and solar panels on billboards.