Elisabeth Gehringer on real estate agents
From Liz Gehringer: Communicating with confidence · · HousingWire
“Top agents are doubling down on their local expertise, providing deep understanding of the market, inventory, and investment ideas to better serve educated home buyers and sellers.”
On , Elisabeth Gehringer, President & Chief Executive Officer of Anywhere Franchise Brands at ANYWHERE REAL ESTATE INC, spoke about real estate agents during Liz Gehringer: Communicating with confidence on HousingWire.
About Elisabeth Gehringer
Liz Gehringer, president and CEO of Anywhere Franchise Brands, has been speaking about leadership, franchise growth, and the importance of operational excellence in the real estate industry. In a September 2024 podcast, she discussed the need for agents to deepen their local expertise to serve increasingly educated home buyers and sellers, emphasizing that top agents are "doubling down" on their knowledge of local markets and inventory. She also highlighted the company's focus on cost discipline and training, noting that the COVID-19 pandemic reduced the rigor of training and that the company is now prioritizing coaching and skill development)Skip. Gehringer has also addressed strategic changes at Anywhere, including leadership transitions and a focus on franchise growth and reducing consumer friction. In a December 2023 interview, she described her role as "a leader among leaders," working to help company executives function at their best by removing day-to-day stress and sharing best practices across brands. She has spoken about the importance of ethics and compliance as a foundation of company culture, and has advocated for pulling women into business operations roles to increase gender diversity in leadership. At the 2023 Gen Blue event, she told agents that "success is going to be enjoyed by those that are the most willing to be inconvenienced" and that they should "dictate our success, not the market, not the economy, not our competition."