Liz Gehringer: Communicating with confidence
On today's episode of Power House, we welcome Liz Gehringer, the president and CEO of Anywhere Franchise Brands.
President & Chief Executive Officer of Anywhere Franchise Brands, Anywhere Real Estate
Search every verified Elisabeth Gehringer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Liz Gehringer, president and CEO of Anywhere Franchise Brands, has been speaking about leadership, franchise growth, and the importance of operational excellence in the real estate industry. In a September 2024 podcast, she discussed the need for agents to deepen their local expertise to serve increasingly educated home buyers and sellers, emphasizing that top agents are "doubling down" on their knowledge of local markets and inventory. She also highlighted the company's focus on cost discipline and training, noting that the COVID-19 pandemic reduced the rigor of training and that the company is now prioritizing coaching and skill development)Skip. Gehringer has also addressed strategic changes at Anywhere, including leadership transitions and a focus on franchise growth and reducing consumer friction. In a December 2023 interview, she described her role as "a leader among leaders," working to help company executives function at their best by removing day-to-day stress and sharing best practices across brands. She has spoken about the importance of ethics and compliance as a foundation of company culture, and has advocated for pulling women into business operations roles to increase gender diversity in leadership. At the 2023 Gen Blue event, she told agents that "success is going to be enjoyed by those that are the most willing to be inconvenienced" and that they should "dictate our success, not the market, not the economy, not our competition."
“I have responsibility for our franchise Brands so those are Coldwell Banker, Century 21, Better Homes and Gardens, and ERA. I also have responsibility for marketing across the entire organization as well as events and execution.”
“I started my career in the automotive business at Ford Motor Company in a consumer-facing role focused on sales and marketing. Later, I went to law school and became fascinated with small businesses powered by franchises, which led me back to real estate.”
“We support our experts in legal, finance, real estate, and brokerage, but as leaders, it's important to become generalists who can tackle different issues, guide strategy, and future-proof the organization.”
“During the COVID-19 pandemic, the real estate market was very active, but it took down the level of rigor in training. Now, we are focusing on more training, coaching, and masterminding to help agents regain and enhance their skills.”
On today's episode of Power House, we welcome Liz Gehringer, the president and CEO of Anywhere Franchise Brands.
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