President & Chief Executive Officer of Anywhere Franchise Brands, Anywhere Real Estate
Search every verified Elisabeth Gehringer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Liz Gehringer, president and CEO of Anywhere Franchise Brands, has been speaking about leadership, franchise growth, and the importance of operational excellence in the real estate industry. In a September 2024 podcast, she discussed the need for agents to deepen their local expertise to serve increasingly educated home buyers and sellers, emphasizing that top agents are "doubling down" on their knowledge of local markets and inventory. She also highlighted the company's focus on cost discipline and training, noting that the COVID-19 pandemic reduced the rigor of training and that the company is now prioritizing coaching and skill development)Skip. Gehringer has also addressed strategic changes at Anywhere, including leadership transitions and a focus on franchise growth and reducing consumer friction. In a December 2023 interview, she described her role as "a leader among leaders," working to help company executives function at their best by removing day-to-day stress and sharing best practices across brands. She has spoken about the importance of ethics and compliance as a foundation of company culture, and has advocated for pulling women into business operations roles to increase gender diversity in leadership. At the 2023 Gen Blue event, she told agents that "success is going to be enjoyed by those that are the most willing to be inconvenienced" and that they should "dictate our success, not the market, not the economy, not our competition."
“I have responsibility for our franchise Brands so those are Coldwell Banker, Century 21, Better Homes and Gardens, and ERA. I also have responsibility for marketing across the entire organization as well as events and execution.”
“I started my career in the automotive business at Ford Motor Company in a consumer-facing role focused on sales and marketing. Later, I went to law school and became fascinated with small businesses powered by franchises, which led me back to real estate.”
“We support our experts in legal, finance, real estate, and brokerage, but as leaders, it's important to become generalists who can tackle different issues, guide strategy, and future-proof the organization.”
“During the COVID-19 pandemic, the real estate market was very active, but it took down the level of rigor in training. Now, we are focusing on more training, coaching, and masterminding to help agents regain and enhance their skills.”
“Our family of brands each has unique identifiers and different market focuses. For example, Corcoran and Sotheby's focus on luxury, while Coldwell Banker, Century 21, Better Homes and Gardens, and ERA cover the full cycle of consumers from first-time buyers to luxury.”
“Agents are very affiliated with their brands and have incredible brand pride, but they also recognize the protections and leadership provided by Anywhere, especially in legal and advocacy work.”
“Top agents are doubling down on their local expertise, providing deep understanding of the market, inventory, and investment ideas to better serve educated home buyers and sellers.”
“Communicating with confidence means delivering messages with clarity and consistency even when there is uncertainty or gray areas, such as market competitiveness or commission structures, which helps build brand trust and rapport with clients.”
“We focus on change management through communication channels like town halls, FAQs, and written communications to remind agents of their strengths and the core values of putting the consumer first with transparency and fairness.”
“We have a tremendous amount of cost discipline in our own brokerage to inspire our franchises and agents to pay attention to spending, office footprint, and auto-renewing services, which is critical in today's market environment.”
“We do important work together and at Coldwell Banker we have something in common and that really is who we are and why we do it; our agents are different and they remind me of who we are as a brand because they constantly live out our Brand Story.”
“Global presence is also part of that story; we now have over 100,000 agents in 40 countries. It's remarkable and so many people traveled here to get together in Atlanta to work on our business.”
“This year's entire Gen Blue is based on this concept of equipping you to be able to tell your personal story and the value of being part of the Coldwell Banker brand in ways that can resonate with your clients.”
“I recently got to sign a pledge on behalf of all of you and our family of companies to join others like ARYA and NARUP Women Up and the LGBTQ+ Alliance to root out discrimination in real estate so that we can help more people find homes where they want them and build community.”
“Success is going to be enjoyed by those that are the most willing to be inconvenienced. We dictate our success, not the market, not the economy, not our competition.”
On today's episode of Power House, we welcome Liz Gehringer, the president and CEO of Anywhere Franchise Brands.
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Related to this episode: - Anywhere Real Estate Inc: http://www.anywhere.re - RealTrends: https://www.realtrends.com/ - Connect ...
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