Seth Kaplan on networking
From Referral-Based Businesses The Secret to Reaching Realtors in Your Market · · Seth Kaplan
“Ultimately it's about making connections with those realtors to grow your business.”
On , Seth Kaplan, Senior Vice President, General Counsel & Secretary at GRIFFON CORP, spoke about networking during Referral-Based Businesses The Secret to Reaching Realtors in Your Market on Seth Kaplan.
About Seth Kaplan
Seth Kaplan, Senior Vice President, General Counsel & Secretary at Griffon, has been active in producing content focused on marketing strategies for referral-based businesses and on the social fragility of American neighborhoods. In a series of appearances from mid-2024 through late 2025, Kaplan discussed the use of social media and custom audience advertising as tools for businesses such as home inspectors, mortgage brokers, and real estate attorneys to reach real estate agents. He described the market for such referrals as finite and argued that consistent, targeted advertising helps businesses stay top of mind with potential referral partners. Kaplan also spoke about the advantages of automation and AI for new businesses, stating that these tools can replace administrative tasks and allow employees to focus on higher-value work. Separately, Kaplan promoted his book *Fragile Neighborhoods: Repairing American Society One ZIP Code at a Time*, which examines the decline of social bonds and community institutions in the United States. In interviews, he attributed problems such as drug overdoses, suicides, and loneliness to weakened relationships at the neighborhood level, and argued that addressing these issues requires strengthening local institutions and social dynamics rather than tackling symptoms in isolation. He contrasted thriving neighborhoods, where residents have deep relationships and overlapping institutions, with fragile neighborhoods characterized by family breakdown, household instability, and weak social ties. Kaplan also commented on the role of meritocracy and the concentration of talent in a few places, and stated that his mission is focused on building stronger relationships and neighborhoods rather than engaging in political discourse.