Piyush Sevalia on customer journey mapping
From Robin & Piyush discussing - Aligning Employees · · Robin Speculand
“We developed a 4D methodology—discover, define, develop, and deploy—to teach our people customer journey mapping, including our board and senior team, spending two days at an offsite retreat learning observation and journey mapping techniques.”
On , Piyush Sevalia, Executive Vice President of Marketing at SITIME CORP, spoke about customer journey mapping during Robin & Piyush discussing - Aligning Employees on Robin Speculand.
About Piyush Sevalia
Piyush Sevalia, Executive Vice President of Marketing at SiTime, participated in a discussion in 2021 about aligning employees within an organization. He stated that many companies fail at achieving alignment and argued that execution, rather than strategy, is the critical factor for success. Sevalia described methods for gaining employee buy-in, including telling a simple story so that every employee understands their role, and using a "4D methodology" (discover, define, develop, deploy) to teach customer journey mapping to staff and board members. Sevalia also discussed the importance of creating a culture of innovation and data-driven decision-making. He advocated for programming change through conscious programs rather than relying on emails or wishes, and for creating an environment where employees feel empowered to take risks. He noted that his organization invested in a central transformation team and used a balanced scorecard with metrics tied to transformation to cascade goals throughout the company.