Todd Marshall on product development
From Pool Corporation (NASDAQ: POOL) - Investor Day 2024 · · Business Presentations
“We focused on Pool 360 itself and invested to improve the tool — better product data, better search, better mobile — with a fanatical focus on the customer experience; this is the platform we're going to build the ecosystem on.”
On , Todd Marshall, VP & Chief Information Officer at Pool Corp, spoke about product development during Pool Corporation (NASDAQ: POOL) - Investor Day 2024 on Business Presentations.
About Todd Marshall
Todd Marshall, Vice President and Chief Information Officer at Pool Corporation, spoke at the company's 2024 Investor Day about the company's digital strategy. He described the "Pool 360 digital ecosystem" as a common platform that integrates the company's entire business and serves as its digital supply chain. Marshall stated that the company is focused on developing new, integrated applications that connect with this supply chain to bring the network's capabilities to customers. He noted that two solutions, P360 water test and P360 service, are currently available and are intended to create an "unparalleled customer experience." Marshall said the company has invested in improving the Pool 360 tool, focusing on product data, search functionality, and mobile access with a "fanatical focus on the customer experience." He emphasized the importance of data generated by the ecosystem, stating it provides valuable insights to drive programs like Retail Edge and Service Edge and enables data-driven decisions. Marshall added that user feedback creates a "continuous improvement flywheel" and that investments in these tools have led to a year-over-year increase in sales order lines.