Eldad Maniv on business model
From The Threshold to Success (Larsen, Maniv, Olmert, Milchman, Butcher, Nemessanyi) | DLDTelAviv 15 · · DLD Conference
“We just decided that we'll guarantee that up front that was a business model that was not out there and we just went ahead and did that it was massive risk everyone told us we're crazy because we're going to just eat up through all the cash that we have and it's never going to be successful. Eventually that drove us to grow from a few Millions to hundreds of millions in Revenue.”
On , Eldad Maniv, President & COO at Taboola.com, spoke about business model during The Threshold to Success (Larsen, Maniv, Olmert, Milchman, Butcher, Nemessanyi) | DLDTelAviv 15 on DLD Conference.
About Eldad Maniv
Eldad Maniv, President and COO of Taboola, described the company as a NASDAQ-traded firm with 2,000 employees and close to $2 billion in revenue that serves brands by providing outcomes at scale. He stated that Taboola operates as a two-sided network, working with brands to find users likely to buy, subscribe, or register, and with publishers and media companies. Maniv also discussed the company's vision, saying that while people typically search for information, Taboola aims to have information find users before they know they are looking for it. Maniv attributed the international focus of Israeli startups to the small domestic market, noting that Israeli founders tend to have better access to overseas capital markets. He reflected on a past business decision to guarantee outcomes upfront, which he described as a massive risk that critics said would deplete cash, but which eventually drove growth from a few million to hundreds of millions in revenue. Maniv also emphasized the importance of overcommunication during crises, citing weekly all-hands meetings at Taboola during the COVID-19 pandemic to address employee concerns about safety, employment, and priorities.