Eldad Maniv on search vs discovery
From The Threshold to Success (Larsen, Maniv, Olmert, Milchman, Butcher, Nemessanyi) | DLDTelAviv 15 · · DLD Conference
“When you're looking for information you basically open a Google box and you type it in and you get the information that you were searching for. Our vision is that that information finds you before you have even ever knew that you were looking for that information.”
On , Eldad Maniv, President & COO at Taboola.com, spoke about search vs discovery during The Threshold to Success (Larsen, Maniv, Olmert, Milchman, Butcher, Nemessanyi) | DLDTelAviv 15 on DLD Conference.
About Eldad Maniv
Eldad Maniv, President and COO of Taboola, described the company as a NASDAQ-traded firm with 2,000 employees and close to $2 billion in revenue that serves brands by providing outcomes at scale. He stated that Taboola operates as a two-sided network, working with brands to find users likely to buy, subscribe, or register, and with publishers and media companies. Maniv also discussed the company's vision, saying that while people typically search for information, Taboola aims to have information find users before they know they are looking for it. Maniv attributed the international focus of Israeli startups to the small domestic market, noting that Israeli founders tend to have better access to overseas capital markets. He reflected on a past business decision to guarantee outcomes upfront, which he described as a massive risk that critics said would deplete cash, but which eventually drove growth from a few million to hundreds of millions in revenue. Maniv also emphasized the importance of overcommunication during crises, citing weekly all-hands meetings at Taboola during the COVID-19 pandemic to address employee concerns about safety, employment, and priorities.