Brian Witherow on customer loyalty
From Six Flags Investor Day Webcast (May 20, 2025 09:00 AM ET) · · Retro Six Flags
“We sold over 7 million season passes on the buying company last year. That will grow. We have a great steady base of business. You come with your grandparents when you're young, you come with your friends when you're teenagers, you bring your date when you're a young adult, and then when you have kids, everybody comes back. That's the lifetime customer that we enjoy.”
On , Brian Witherow, Chief Financial Officer at SIX FLAGS ENTERTAINMENT CORP, spoke about customer loyalty during Six Flags Investor Day Webcast (May 20, 2025 09:00 AM ET) on Retro Six Flags.
About Brian Witherow
During a Six Flags investor day webcast on May 20, 2025, Brian Witherow outlined the company's financial strategy following the merger of Cedar Fair and Six Flags. He stated that the company is investing a billion dollars over the next two years in rides, attractions, and experiences. Witherow said the company has a "very clear path" to reducing leverage, targeting a reduction to below four times by the end of 2026, and that it is "on track to significantly overdeliver against our initial cost estimates." Witherow presented financial targets for 2028, including 58 million in attendance, $3.8 billion in revenue, $1.5 billion in adjusted EBITDA, and a 40% margin. He described a "volume strategy" for revenue growth, with approximately 90% of in-park spending growth expected from higher transaction counts and values rather than pricing. He also projected growing annual free cash flow by more than $400 million over four years, a growth rate he characterized as more than 40%.