Brian Witherow on marketing strategy
From Six Flags Investor Day Webcast (May 20, 2025 09:00 AM ET) · · Retro Six Flags
“We're going to activate centralized capabilities around marketing, CRM, and business intelligence. We're going to regain the 10 million guests through guest satisfaction and higher market penetration. And we're going to capture more value from every guest visit through premium offerings around food and beverage, merchandise, and extra charge.”
On , Brian Witherow, Chief Financial Officer at SIX FLAGS ENTERTAINMENT CORP, spoke about marketing strategy during Six Flags Investor Day Webcast (May 20, 2025 09:00 AM ET) on Retro Six Flags.
About Brian Witherow
During a Six Flags investor day webcast on May 20, 2025, Brian Witherow outlined the company's financial strategy following the merger of Cedar Fair and Six Flags. He stated that the company is investing a billion dollars over the next two years in rides, attractions, and experiences. Witherow said the company has a "very clear path" to reducing leverage, targeting a reduction to below four times by the end of 2026, and that it is "on track to significantly overdeliver against our initial cost estimates." Witherow presented financial targets for 2028, including 58 million in attendance, $3.8 billion in revenue, $1.5 billion in adjusted EBITDA, and a 40% margin. He described a "volume strategy" for revenue growth, with approximately 90% of in-park spending growth expected from higher transaction counts and values rather than pricing. He also projected growing annual free cash flow by more than $400 million over four years, a growth rate he characterized as more than 40%.