Seth Cohen on digital capabilities
From How P&G’s AI Factory is Powering Scalable Digital Transformation - CIO Seth Cohen | Technovation 978 · · Metis Strategy
“We start with what's the capability we're trying to drive and then peel that back into what is the needed technology to bring it to life. Data is hard not just technically but from a change management perspective.”
On , Seth Cohen, Senior Vice President & Global Chief Information Officer at PepsiCo Inc, spoke about digital capabilities during How P&G’s AI Factory is Powering Scalable Digital Transformation - CIO Seth Cohen | Technovation 978 on Metis Strategy.
About Seth Cohen
Seth Cohen, Senior Vice President and Global Chief Information Officer at PepsiCo, discussed the company's digital and data strategy in a 2021 interview on the Technovation podcast. He described the difference between analog and digital companies, stating that digital companies think of their product in a broadened sense that includes digital solutions for selling, manufacturing, and product development. Cohen noted that PepsiCo had signed a strategic partnership with Microsoft on the Azure stack and focused on making data analyzable to leverage AI and machine learning. He also highlighted the company's ability to move to 100% remote work in about 72 hours during the pandemic, attributing this to prior cloud relationships. Cohen emphasized the importance of cultural dexterity in global roles and cited an example of reverse innovation, where a cost-effective e-commerce solution from Asia was used to launch the snacks.com website in the U.S. within 30 days. In a 2025 interview on Technovation, Cohen, now Chief Information Officer at Procter & Gamble, discussed the company's "AI factory" approach, which he described as a platform providing instant access to data and AI algorithms to help developers scale solutions. He stated that P&G had reversed the trend of outsourcing IT talent by insourcing capabilities like data science and data engineering. Cohen reported that AI had improved out-of-stock rates by 15 percentage points through supply chain planning and demand signals. He encouraged embracing AI tools responsibly and said he did not believe AI would replace humans but would make them more productive. Cohen also mentioned that P&G had a technology advisory board focused on far-looking technologies, including quantum computing.