Gregory Peters on addressable market
From Netflix Inc ($NFLX) Q1 2026 Earnings Call · · Castify Earnings Call
“We still have plenty of room to grow into our addressable market. So, if you look at it from a addressable household perspectives, you know, that have good data, that have a smart TV, all those things that we think are enabling, We're still under 45 percent penetrated in terms of that number. We think that number is roughly 800 million and it grows every year, obviously. We've captured about 7% of addressable revenue. This is countries and categories that we currently directly participate in. We now estimate that's 670 billion US dollars as a 2026 and that number grows, of course, year-over-year as well. And we estimate that we count for only 5% of TV view share globally.”
On , Gregory Peters, Co-CEO, President & Director at Netflix Inc, spoke about addressable market during Netflix Inc ($NFLX) Q1 2026 Earnings Call on Castify Earnings Call.
About Gregory Peters
During Netflix's Q1 2026 earnings call on April 16, 2026, Peters stated that the company was maintaining its full-year guidance for 12 to 14% revenue growth and a 31.5% operating margin, which includes roughly doubling the advertising business to about $3 billion. He noted that the advertiser base grew over 70% year-over-year in 2025 to more than 4,000 advertisers, and that programmatic advertising was on its way to becoming more than 50% of the non-live ads business. Peters described the video game market as a significant opportunity, citing approximately $150 billion in consumer spend excluding China and Russia. He also addressed a decision to walk away from a deal when its cost exceeded the net value to the business, saying the move tested the company's investment discipline. On the Q1 2025 earnings call, Peters declined to comment on specific sports rights opportunities, reiterating that the company's live event strategy remained focused on breakthrough events that make economic sense. He stated that Netflix did not have a five-year forecast or guidance, but that the company was working to build "the most loved and valued entertainment company." Peters also said that in the absence of meaningful M&A, growing free cash flow would be redeployed into share repurchases.