Stephen Kaufer on pricing strategy
From Reinventing hotel booking with AI - Holden, Kaufer and Vakil with Chris Hemmeter - #Phocuswright · · Phocuswright
“We're trying to get the price point below what you're going to pay your credit card processor, right? A tenth of what you'd pay the OTAAS in the same situ.”
On , Stephen Kaufer, Former President & Chief Executive Officer at TRIPADVISOR INC, spoke about pricing strategy during Reinventing hotel booking with AI - Holden, Kaufer and Vakil with Chris Hemmeter - #Phocuswright on Phocuswright.
About Stephen Kaufer
Stephen Kaufer, co-founder and former CEO of Tripadvisor, was inducted into the Phocuswright Hall of Fame in 2023 for his role in shaping the online travel industry. In a 2024 interview, Kaufer discussed his philosophy of prioritizing speed in company culture, stating he placed a "speed wins" sign on his office door and encouraged employees to give optimistic deadlines without penalty for missing them. He also emphasized that a CEO's primary job is to prevent underperforming employees from joining the company in the first place, rather than relying on performance systems to remove them later. Kaufer has continued to comment on industry dynamics, including Google's influence on travel search. In a 2019 interview, he said Google should "stay a search engine" and argued that concentrated competitive landscapes burden innovation. He also addressed Tripadvisor's past content moderation policies, noting that the company initially removed a review about an assault at a Mexican resort because it violated a "G-rated" policy, but later changed the policy to allow such firsthand accounts. Kaufer has since launched a new venture, Give Freely, which redirects commissions from online purchases to users' chosen charities.