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Stephen Kaufer

Former President & Chief Executive Officer, Tripadvisor

Search every verified Stephen Kaufer interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Stephen Kaufer, co-founder and former CEO of Tripadvisor, was inducted into the Phocuswright Hall of Fame in 2023 for his role in shaping the online travel industry. In a 2024 interview, Kaufer discussed his philosophy of prioritizing speed in company culture, stating he placed a "speed wins" sign on his office door and encouraged employees to give optimistic deadlines without penalty for missing them. He also emphasized that a CEO's primary job is to prevent underperforming employees from joining the company in the first place, rather than relying on performance systems to remove them later. Kaufer has continued to comment on industry dynamics, including Google's influence on travel search. In a 2019 interview, he said Google should "stay a search engine" and argued that concentrated competitive landscapes burden innovation. He also addressed Tripadvisor's past content moderation policies, noting that the company initially removed a review about an assault at a Mexican resort because it violated a "G-rated" policy, but later changed the policy to allow such firsthand accounts. Kaufer has since launched a new venture, Give Freely, which redirects commissions from online purchases to users' chosen charities.

Selected quotes

Recent appearances

  • Reinventing hotel booking with AI - Holden, Kaufer and Vakil with Chris Hemmeter - #Phocuswright

    As generative and agentic AI reshape search, discovery and conversion, the rules of hotel distribution are up for debate. Two industry veterans bring decades of perspective from the front lines of travel and search, joined by an entrepreneur reimagining hotel distribution technology for the AI era. Expect a candid look at how AI could rebalance power across brands, OTAs, metasearch and new intermediaries; what “direct” really means in an AI-first funnel; and where value, margin and guest experience may shift next. Speakers Richard Holden Former General Manager, Google Travel Stephen Kaufer Fo…

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  • The Travel Giant Built on Billions of Reviews | Steve Kaufer on TripAdvisor

    How did Tripadvisor become every traveler’s starting point? Steve Kaufer joins Joubin Mirzadegan on Grit to break down how Tripadvisor became the internet’s trusted travel companion, built on over a billion reviews and decades of trust. He also shares why early personalization fell short and how AI is finally doing what travel agents once did by understanding the traveler, but faster, smarter, and at scale. Guest: Steve Kaufer, co-founder of TripAdvisor Chapters: (00:00) Trailer (00:45) Introduction (01:32) Early days of Tripadvisor (08:14) Catching the startup bug (18:42) Luck and timing (…

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  • Steve Kaufer Q&A On The Importance Of Speed When Building Tripadvisor

    Highlight clip from the Everything Marketplaces Group Chat #165 (7/16) with Steve Kaufer, who's the Co-founder & former CEO of Tripadvisor. Tripadvisor is an early travel marketplace that’s scaled to now being one of the largest with over 1 billion reviews on their platform. Tripadvisor was acquired by IAC, merged with Expedia, and went on to IPO, which Steve led as the CEO until 2022.‍ Group chat recording:    • Starting & Scaling Tripadvisor With Steve ...   Steve on Twitter:   / kaufer   Tripadvisor: https://www.tripadvisor.com Give Freely: https://www.givefreely.com Mike (Yoroomie) on Tw…

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  • Steve Kaufer Sharing His Biggest Learnings As The CEO Of Tripadvisor

    Highlight clip from the Everything Marketplaces Group Chat #165 (7/16) with Steve Kaufer, who's the Co-founder & former CEO of Tripadvisor. Tripadvisor is an early travel marketplace that’s scaled to now being one of the largest with over 1 billion reviews on their platform. Tripadvisor was acquired by IAC, merged with Expedia, and went on to IPO, which Steve led as the CEO until 2022.‍ Group chat recording:    • Starting & Scaling Tripadvisor With Steve ...   Steve on Twitter:   / kaufer   Tripadvisor: https://www.tripadvisor.com Give Freely: https://www.givefreely.com Mike (Yoroomie) on Tw…

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  • Steve Kaufer Q&A On Marketplace SEO

    Highlight clip from the Everything Marketplaces Group Chat #165 (7/16) with Steve Kaufer, who's the Co-founder & former CEO of Tripadvisor. Tripadvisor is an early travel marketplace that’s scaled to now being one of the largest with over 1 billion reviews on their platform. Tripadvisor was acquired by IAC, merged with Expedia, and went on to IPO, which Steve led as the CEO until 2022.‍ Group chat recording:    • Starting & Scaling Tripadvisor With Steve ...   Steve on Twitter:   / kaufer   Tripadvisor: https://www.tripadvisor.com Give Freely: https://www.givefreely.com Mike (Yoroomie) on Tw…

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  • Steve Kaufer Q&A On Product Expansion

    Highlight clip from the Everything Marketplaces Group Chat #165 (7/16) with Steve Kaufer, who's the Co-founder & former CEO of Tripadvisor. Tripadvisor is an early travel marketplace that’s scaled to now being one of the largest with over 1 billion reviews on their platform. Tripadvisor was acquired by IAC, merged with Expedia, and went on to IPO, which Steve led as the CEO until 2022.‍ Group chat recording:    • Starting & Scaling Tripadvisor With Steve ...   Steve on Twitter:   / kaufer   Tripadvisor: https://www.tripadvisor.com Give Freely: https://www.givefreely.com Mike (Yoroomie) on Tw…

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  • Steve Kaufer Sharing Parting Marketplace Advice

    Highlight clip from the Everything Marketplaces Group Chat #165 (7/16) with Steve Kaufer, who's the Co-founder & former CEO of Tripadvisor. Tripadvisor is an early travel marketplace that’s scaled to now being one of the largest with over 1 billion reviews on their platform. Tripadvisor was acquired by IAC, merged with Expedia, and went on to IPO, which Steve led as the CEO until 2022.‍ Group chat recording:    • Starting & Scaling Tripadvisor With Steve ...   Steve on Twitter:   / kaufer   Tripadvisor: https://www.tripadvisor.com Give Freely: https://www.givefreely.com Mike (Yoroomie) on Tw…

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  • Starting & Scaling Tripadvisor With Steve Kaufer | EM Group Chat #165

    Recording of the Everything Marketplaces Group Chat #165 (7/16) with Steve Kaufer, who's the Co-founder & former CEO of ...

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  • Tripadvisor Co-Founder: Why He Left and What He’s Building Now

    Steve Kaufer led Tripadvisor to multi-billion dollar success over a 20+ year run as CEO. He discusses getting acquired and spun out from IAC, becoming a public company CEO, and his biggest operating lessons from his decades-long journey. Steve also shares behind-the-scenes of his new venture, Give Freely, and reflects on his entrepreneurial path. (00:00) Intro (01:00) Steve Kaufer's Journey with Tripadvisor (03:18) Handling Negative Reviews and Legal Issues (05:24) Psychology of Reviews and User Behavior (10:01) Impact of AI on Review Platforms (15:02) Graduation Speech and Key Lessons (16:3…

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  • Tripadvisor CEO on Selling Just The Right Tours And Activities

    In the closing interview for Skift Forum Asia, Tripadvisor CEO Steve Kaufer argued that his company and its Viator brand are in the “pole position” because of the company’s vast content and international reach in tours and activities. Kaufer is interviewed here by Skift Executive Editor Dennis Schaal. Learn about and participate in future events by visiting Forum.skift.com (https://forum.skift.com/)

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