Sergio Farache on entrepreneurship
From Sergio Farache - AI, Efficiency & Scale: Partner Enablement at the Next Level|Partnerships Unraveled · · Channext
“Where you start is very different than when you think you will, because you fail and learn and learn to fail. That process contributes to understanding that in many cases it's not so much being rigid in the perspective of what you want to execute but understanding what is the outcome you want to achieve and being flexible in the ability to deal with the variables to complete that outcome.”
On , Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX CORPORATION, spoke about entrepreneurship during Sergio Farache - AI, Efficiency & Scale: Partner Enablement at the Next Level|Partnerships Unraveled on Channext.
About Sergio Farache
Sergio Farache, Chief Strategy and Technology Officer at TD SYNNEX, has been discussing the company's StreamOne platform and its role in helping partners manage subscription and consumption-based services. He described StreamOne as a platform that digitalizes operational workflows, including lifecycle management, billing, and renewal processes, and said it provides a single architecture for partners to handle these functions without needing to invest in those elements themselves. Farache stated that the platform includes APIs and connectors for third-party systems such as PSA and ITSM, which he said automates processes across accounting ledgers and other motions without manual intervention. He also emphasized that a distributor's value extends beyond its platform, citing skill gap coverage, portfolio support, and financial support as additional layers. Farache has also spoken about the importance of competencies and capabilities for MSPs, stating that "the biggest value that you can get as a company is your competencies; that is the only thing that nobody can take from you." He encouraged MSPs to connect with TD SYNNEX teams to learn about programs such as Channel Academy and Practice Builder Po. He described AI as bringing "the democratization of technology" and said that a key transformation will be applying AI to processes to build agents that accelerate time to revenue and operational efficiency. Farache noted that security will remain a critical area of skill scarcity and said that the industry needs to rethink security in terms of both how AI improves security and how to secure AI models and agent interactions. He described his approach to strategy as combining information from analysts, vendors, and partners while focusing on a few impactful areas, adding that "it's very quickly for me to understand that I don't know anything yet when I talk to so many people that know so much."