Robert Mills

EVP, Chief Technology, Digital and Corporate Strategy Officer, Tractor Supply

Search every verified Robert Mills interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Rob Mills, Executive Vice President and Chief Technology, Digital, and Corporate Strategy Officer at Tractor Supply, has discussed the company's technology initiatives and his leadership approach in recent podcast appearances. In a December 2024 interview, he described the company's growth, noting 2023 revenue of $14.6 billion, and outlined his philosophy of prioritizing team members, fostering a culture of agility, and delivering execution with accuracy and speed. He also mentioned the introduction of an AI-based tool called Hera, which he said supports customer relationships and authority in product categories like fencing and chemicals. In earlier appearances, Mills discussed the evolution of his role and the company's digital efforts. He stated that the CIO role has shifted from delivering projects to thinking enterprise-wide and driving value back to the business. He described the launch of the Tractor Supply mobile app during the early days of COVID-19, which initially focused on the Neighbors Club loyalty program and expanded to include features like curbside pickup and propane refill notifications, reducing average refill time from seven minutes to two minutes. Mills also emphasized the importance of change management, relationship building, and connecting teams with purpose during digital transformation, and expressed excitement about leveraging data and machine learning to improve customer experiences.