Celebrity Cruises president promises 'same level of innovation' on river as ocean
'We think the top deck is an area ripe for innovation on a river ship' Celebrity Cruises will bring 'more innovation' to its new oceanย ...
President of Celebrity Cruises, Royal Caribbean
Search every verified Laura Bethge interview, podcast appearance, and on-the-record quote โ each transcript cross-checked by AI and human review to confirm speaker identity. Laura Hodges Bethge, president of Celebrity Cruises, has emphasized the company's focus on innovation across both its ocean and river cruise products. In May 2025, she stated that the top decks of river ships are "ripe for innovation" and that guests should expect the "same level of innovation on the river as on the ocean." She also discussed the brand's investment in "next generation connectivity and more immersive destination experiences," which she said aim to blur the line between ship and shore. Bethge noted that the company signed for a sixth Edge-class ship, Excel 2, after a slot became available, and that it carries over seven new places and spaces from the previous ship. She described the brand campaign "Nothing Comes Close" as being inspired by feedback from agents and crew. Bethge has also highlighted the importance of the UK market, calling it "fundamentally our core market" and "our absolutely number one largest international market." She said the company is receiving "a ton of support" from UK travel agents and that Celebrity Apex in Southampton is "doing exceptionally well." She noted that the company is "dreaming about what comes next" as its Millennium class ships approach 30 years old and that it is planning to modernize its Solstice class ships during dry docks. Bethge also discussed the company's sustainability efforts, stating that Celebrity is "on the path to Net Zero" and that a new ship will be equipped with a tri-fuel engine capable of burning green methanol, though she noted the supply of that fuel is not yet sufficient for the entire fleet.
“We recently announced our earnings and things are very good; we raised the top end of our guidance. Guests continue to want to spend on wonderful experiences, and cruise is a great value in that place, so we don't see anything slowing down in terms of how our consumers behave.”
“We're ahead year on year of where we were last year by a reasonable amount. Asians are still seeing demand, and overall we're ahead every week trading as we go through the year.”
“We're seeing the mix we expected of Americans coming on Apex, a greater proportion than last year. We're not seeing cancellations, so demand remains really strong with roughly 50% North Americans and 50% Brits, Australians, and other nationalities.”
“We monikered our new restaurant Bora Bora in the Garden as 'date night all day long' because it starts with a boozy brunch and offers an immersive marketplace with food tastings, live music, and experiential activities, fusing culinary and entertainment experiences.”
“We're investing in next generation connectivity and more immersive destination experiences, blurring the line between ship and shore to immerse guests in the destination, including innovations on our river cruise product.”
“Top decks on river ships are ripe for innovation; we want to exploit that space in a way no one else has, despite the size constraints of river vessels. Being part of Royal Caribbean Group, guests should expect the same level of innovation on the river as on the ocean.”
“We signed for a sixth Edge-class ship, Excel 2, after a slot became available unexpectedly. This ship will carry over seven new places and spaces from Excel, and we have a few years to dream about further innovations.”
“Our brand campaign 'Nothing Comes Close' is inspired by feedback from agents and crew who say Celebrity is just better. It encapsulates our consistent elevated hospitality, which we call the Celebrity Way, going above and beyond to make guests feel amazing.”
“The UK remains fundamentally our core market, but it is not growing as fast as some emerging markets. However, in absolute volume and volume growth, the UK will remain our number one focus.”
“Anytime you're bringing out a new vessel like Celebrity XL with new products and experiences, it makes you a little nervous, but that fire in our belly encourages us to create great things for our guests.”
“This is a really important market for Celebrity Cruises and I make a commitment to make sure that I connect with our travel partners multiple times a year.”
“We spent a lot of time talking about the differentiated products and experiences that we're going to be bringing out... and they also shared with me a lot more about their business โ what's working, what's not working, how their business has changed and how that has impacted our business.”
“There are some that have gone to more packaging and so that changes the way we work together; there's a lot more homeworkers now and a lot of new apprentices coming on โ how do we get our folks out there more to train them faster and get them on our ships?”
“We're getting a ton of support from the travel agent community here โ Celebrity Apex in Southampton is doing exceptionally well and that product is selling strongly both in the UK and from North America.”
“I've pushed the team to do 75-plus nights โ back to back to back and not repeating ports โ because many of our most loyal guests want to stay on for months at a time and see the world.”
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