Henrique Braun

EVP & Chief Operating Officer, Coca-cola The

Search every verified Henrique Braun interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. At the 2024 Davos Brainstorm event, Henrique Braun, then EVP & President of International Development at Coca-Cola, described India as a "great growth market" and the fifth-largest country for the company in volumetric terms. He stated that the market has been growing in sync with the country and attributed this to government investments in physical and digital infrastructure. Braun outlined a "dual speed growth strategy" in India and noted that Thums Up, an acquired brand, complements the portfolio and has been launched outside India as a "charged by Thums Up" SKU in Southeast Asia. Braun also discussed the company's use of artificial intelligence in marketing, citing a "Create Magic" campaign that used AI-sourced consumer creativity displayed in Times Square, and an India-specific campaign that used AI to analyze data from a "stop camera on the cricket" initiative. He referred to Coca-Cola's strategy as an "all-weather strategy" designed to connect with consumers across different economic conditions.