Former CEO, Vimeo
Search every verified Anjali Sud interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Anjali Sud, now CEO of Tubi, spoke at the Guilds Summit 2026 about her conviction that the future of entertainment will be free and ad-supported. She noted that much of the time people spend on leisure and entertainment occurs on free, ad-supported platforms such as YouTube, Instagram, and TikTok, and that this observation shaped her belief about the direction of the industry. Sud also discussed leadership qualities she values, emphasizing equanimity and calm under pressure, as well as the importance of not wasting a good crisis. She described how leaders can turn difficult situations into opportunities for necessary change. Additionally, she said that one of the biggest factors that helped her was hiring founders, including through acqui-hires, because they did not need the job and did not think like employees.
“so much of our time being spent on leisure and entertainment is actually happening in free ad-supported environments and I just kind of got a conviction in my head that the future of entertainment will be free and ad-supported”
“the biggest thing that helped me was hiring founders. And by hiring, I mean acqui-hiring in some cases, but bringing in people who didn't need the job and didn't think like employees.”
“When you can offer live sporting events that are also cultural moments for free and intentionally drive young, female-forward multicultural audiences, it expands the pie. We had 24 million viewers on Tubi on game day, 40% were between the ages 18 to 34, and we indexed younger, more female, more diverse.”
“We partnered with Roku, Amazon, LG, Vizio, and others to make it super easy for Americans to find where they can watch the game for free on their televisions. That took a lot of industry partnership and made a really big difference.”
“One thing we know about Gen Z audiences is they care as much about the athletes and the stories behind the athletes—what we call shoulder content and programming—as they do the live event. Tubi will invest more in shoulder content to make this a compelling proposition for partners and fans.”
“We would pursue live rights if we could make the math work, but it's very expensive today and a hard strategy to scale in the current environment. We're playing the long game and have just crossed 100 million monthly active users, so the opportunity is there.”
“We are doing more live rights in Mexico, including free exclusive platforms for CONCACAF and English Premier League MX. There are markets where this model is starting to work and scale, and hopefully one day that will be in the US as well.”
“For a free ad-supported business like ours, engagement—earning the audience's time and attention—is the key metric. Quality of engagement matters because every minute of viewing time isn't the same, and 95% of our viewing is on demand, which is a lean-forward experience.”
“We have made an attempt to come together with Fox Sports for advertisers, offering opportunities to buy across platforms like the World Cup, NFL, and Tubi's entertainment reach to younger audiences. This creates a complementary, incremental, and valuable offering for brands.”
“We're a free Netflix: the world's largest collection of free movies and TV series, hundreds of originals, all culturally relevant, and we put viewers first. You can watch on any device, anywhere, and we focus on the viewer experience.”
“I became an investment banker out of school because I wanted to be fluent in finance and not be intimidated by the concept of a P&L and numbers, recognizing that if you want to run a company or a business, this is the language you have to be fluent in.”
“I was quite specific for a couple years about immersing myself in the world of finance even though I didn't see myself doing it forever, aiming to gain fluency rather than deep specialization.”
“I tried to find different roles like marketing, merchandising, or operations, taking the same approach of learning enough to be fluent but never deeply specializing in anything to get a broader view.”
“It's very hard to find people who are both creative and fluent in the language of finance, and having a dimensional skill set like that ends up distinguishing you when you're trying to move up.”
“When thinking about what you want to do, consider what you're good at and what you need to be good at to succeed, then find ways to supplement and learn those skills intentionally.”
Tubi CEO Anjali Sud shares insights on the toughest decisions every leader faces, from balancing risk with innovation to navigating uncertainty in a fast-changing industry—offering a rare glimpse into the mindset required to lead a top streaming platform. Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design. Follow us on: / fastcompany / fastcompany / fastcompany / fast-company
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Anjali Sud, CEO, Tubi & Michael Kassan, CEO 3C Ventures discuss how AI is revolutionizing Tubi's content strategy at the Shelly Palmer Innovation Series Breakfast at CES 2025. Recorded live on January 8, 2025 at the Wynn Resorts, Las Vegas. Tubi has transformed free, ad-supported streaming by leveraging data and AI to personalize content, breaking the "monoculture" of traditional programming. With nearly 100 million monthly active users, Tubi prioritizes fan-driven storytelling, curating diverse, authentic content tailored to audience emotions rather than rigid categories. By integrating insi…
Tubi CEO Anjali Sud joins James Kotecki in the CES C Space Studio to explore the unique offerings Tubi provides to consumers, ...
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