Does the Start-Up Nation brand need a rebrand? - with Yonatan Adiri and Yael Wissner Levy
As Americans mark Independence Day, we're revisiting one of the most popular episodes of What's Your Number?, a conversation that feels even more relevant today. Yonatan Adiri and Yael Wissner Levy are joined by Dan Senor, host of Call Me Back and co-author of Start-Up Nation which revolutionized the world’s respect for Israel and its entrepreneurial spirit and successes. Nearly two decades after the book's publication, Israel's tech sector is stronger than ever, yet the country's global brand faces unprecedented challenges. What does this mean for Israel’s reputation, innovation and its place…