Jeremy Basset

Cofounder, Unilever

Search every verified Jeremy Basset interview, podcast appearance, and on-the-record quote — each transcript cross-checked by AI and human review to confirm speaker identity. Jeremy Basset, cofounder of Unilever Foundry and founder of Co:Cubed and SuperBenji, discussed his entrepreneurial journey and business philosophy in recent podcast appearances. On The SHiFT podcast in June 2025, he described lessons from transitioning from corporate to startup life, emphasizing resilience and the importance of learning from mistakes. He also spoke about running the Marathon des Sables, a seven-day ultramarathon through the Sahara, which he described as valuable training for entrepreneurship. In a September 2024 appearance on The G&T Sessions, he discussed SuperBenji, his sales technology venture, and reflected on his departure from Unilever, which he described as an "amicable departure" after 14 years. Basset has been candid about past failures, stating that while at Unilever's new businesses unit, he was involved in spending £40 million launching 22 ideas that no longer exist. He said this experience led him to conclude that corporates should partner with startups rather than attempt to build businesses internally. He has also described startups as offering solutions at roughly half the cost of traditional approaches, with engagement or brand recall improvements of 40 to 50 percent, and has advocated for closer collaboration between large companies and entrepreneurial ventures.