“Give People Reasons to Recommend You” ft Unilever CEO Fernando Fernández
What makes a brand worth recommending? For Fernando Fernández, CEO of Unilever, authenticity, truthful communication and consumer education are central to the answer. In episode two of Shapers of Modern Marketing, Fernando joins SAMY’s Alejandro Berdomas to discuss recommendation systems, content creators and how digitalisation has given consumers greater access to information. The conversation also covers the principles behind his leadership: consistent brand-building, acting under uncertainty and giving teams the freedom to challenge what came before. Watch the full interview and subscrib…